DEIRDRE RENEE SANDERS
Deirdre Renee Sanders
Country and State:
Based in Charlotte, NC.
Focused on providing services to the US and Canada.
I am an interior decorator, have four kids, and a retired military spouse. Having lived in multiple states and countries, decorating was a way to establish me in each new place. I have a design business in Charlotte, NC but I recently I started doing interior design consults and providing virtual designs via Instagram and Facetime in early 2018. I’ve loved the process and enjoy helping people all over the country and even Canada.
Tell us about yourself, what is unique about you, your brand or the services you offer?
The Facetime consults and virtual designs involve me talking with clients in the US and Canada and helping them wherever they feel they need help. It can be anything from young married couples designing their first apartment, transitioning a room from one style to another, or helping de-clutter an established family’s living space. I originally started face-to-face consults locally, but when the holidays came around, I had extra time and got the idea to offer virtual consults on my Instagram feed. People had already been messaging me through my Instagram asking for help, so I decided to make a blanket offer for my services in my posts. Most clients were asking for help because they either lived in a small town with no decorators, couldn’t afford a decorator and only needed a limited amount of help, or simply because they liked that I shopped at affordable retailers. A new business was born through Instagram, Facebook and my website, I added virtual designs to the mix as well.
How did you start as an Interior Designer/Home Decorator?
I my mother was going to design school when I was in High School. As I watched her working on designs and projects, I started helping her with those and it began my passion for design. When I had my own family I wanted to stay home and raise my children. Now that my children are older I have the freedom to work again with my passion. I have Multiple Sclerosis which at times I have limited mobility. It’s difficult for me to spend a lot of time walking and standing, moving furniture, unload decor, etc so virtual consults have been a better alternative for my current lifestyle. I can spend time getting to know my client and their needs, but they themselves are able to go out and shop and create their own space once I’ve given them direction and a vision.
How do you describe yourself in terms of working with clients?
I teach them small ways to improve the way they present their space, give them a vision, and then they’re able to implement the design on their own. This helps them to save money, work within their own budget, and gives them a “to-do” list rather than sending them out to decorate blindly.
Please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
I frequently have clients who question me about rearranging their furniture pieces. They are afraid they won’t like it or their husband won’t like it there. I’ll encourage them to move the piece and simply see how they feel about it after it’s physically moved. Once they actually see it in their space they love it. They say I would have never positioned it like this but I love it and even my husband likes it!
Please tell us about your proudest professional accomplishment as an Interior Designer/Home Decorator.
Having over 300k followers on Instagram is amazing! I love that my followers really like my design style.
Please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Virtual design and virtual consults are out of the box and not an option that many designers offer. In providing this service I’ve had to grow in my communication with my clients. It’s been challenging to learn to clearly present in words what I naturally see in my mind.
What advice would you give to the people who want to be successful as an interior designer/home decorator?
Start with helping your friends and families design their own homes. You can also get experience working in a place that has anything to do with design or decorating. Work in furniture stores, home decor retail shops, boutiques, kitchen & bath retailers. There are so many options!