Vizion Eyewear's owner and creator, Zion Morrison, is studying at LIM university under the major of business and fashion merchandising. As she is currently in the process of building her expertise, she has been an entrepreneur since the age of 7. From then on she has created a numerous amount of personal brands that have catered to the interests of people young and old, gaining recognition by small audiences all over the world.
She is now taking on a new venture in the world of fashion by creating a brand that specializes in eyewear for everyone. "I consider those who are not usually first to be considered. My vision incorporates ideas that are beyond the typical standard of "conventional", and I make sure to apply that to all aspects of my brand, from the models to the shoots that I organize, to the styling, photographers chose, etc, These efforts begin to come to fruition as people who would normally brush away any idea of wearing something out of their comfort zone, develop a new openness to trying something new for themselves. They are now aware of the differences presented through what my brand represents, and as I witness the vision of being different becoming embraced, even more, I feel that I have truly reached my goal.
Our readers would love to get to know you more Zion. Tell us about yourself, what is unique about you?
My eye(s). I know I have an eye for so many different things, wether its detail, design, fashion, or even beauty. My mental vision is what allows me to change what I physically already see. From there, I use my creativity to bring these visions to life. We all have an eye for something, and once it is applied, it can allow us to make changes to our own futures.
Zion, what are your passion and aspiration in life? How did you start as a Fashion Label?
Besides my "passion for fashion", I aspire to one day make my mark in the world of fashion by incorporating my own designs into clothing and accessories, and then finally being able to style people with my own pieces.
I started by taking inspiration from my parents, and then I began to change my own definition of what fashion really meant to me. Later, I began thinking of ways to share my visions with the world in a way that could be enjoyed by everyone. Thus, Vizion Eyewear was born. Applying my own sense of style to things that wouldn't be considered as fashionable, can truly alter peoples expectations. I hope to one day use what I've learned to change society's ideals towards fashion itself.
Who is your inspiration in life Zion? How do you keep inspired?
My main inspirations in life are my mother and father. Without them, there are so many things that I wouldn't even begin to try to achieve. They have done more than just allow me to believe that anything is possible- they have actually shown and proved it. I usually keep inspired by reading fashion magazine articles, or the usual social media posts from my favourite designer accounts (Ricky Owens, Anne d, Balenciaga to mention a few), but reading as many books as possible truly takes the cake.
We all make mistakes Zion, we wish we could take back. Please tell us about a time being a Fashion Label, you wish you’d handled a situation differently with a colleague.
I wish to take back nothing! I have learned to fall in love with my mistakes. Because without them, I probably would have no idea how to handle certain things or make specific corrections. Also, I surely wouldn't be as strong as I am today.
Zion , when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Label, how do you go about prioritizing your clients’ needs?
Setting estimates, and PLANNING AHEAD. Making sure that I try my absolute best to predict what may be expected of me and my brand is important. It makes the process go much smoother if I have a certain idea first, and usually results in happy clients, and a happier me.
Please tell us Zion, about a time you had to be very strategic in order to meet all your top priorities as a Fashion Label?
When I was first creating my brand, I made sure to plan, brainstorm, network, etc., MONTHS in advance. I had to make sure that everything was set, down to the scheduled posts for my social media pages. It was a crucial period, because if something wasn't right then neither was I. But once I was able to finalize and release, the hard work and organization definitely showed.
Zion, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
I've learned that working with *some* stylists can be tricky, as one that I worked with had a set idea of what they wanted the models to wear. I had to break down the structure a little bit, along with having to explain my vision vs. theirs, but once we were able to incorporate both visions and work together, we were able to make our own marks and changes towards what was first expected. Not to mention that it looked even better than before.
Zion please tell us about your proudest professional accomplishment as a Fashion Label. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
As I am very new to this, I have been through enough to recognize my smallest accomplishments as the best ones. For instance, being able to take my brand to New York during fashion week, and having people recognize me as the face. When your audience is gained organically, there is no better feeling than to be recognized for work that you think is so small, when its reach can be much bigger than you think.
Zion, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I wouldn't want to have any part of this if none of it would allow me to constantly be creative with my work. However, my most enjoyable times are usually when I am able to organize photoshoots. It can be difficult to find the exact look that I'm going for because I'm always looking for: the "anti-model". The photographer that isn't too commercial. The hunt for the craziest piece of vintage Moschino or Issey Miyake that I can find in my moms closet to pair with something even crazier. Once I bring it all together, that's when my vision is brought to life. I can promise that I haven't experienced anything more exciting than that.
What advice would you give to the people who want to be successful as a Fashion Label?
First and foremost, as cliche as it may sound: consistency is KEY. Keep up with everything that you do. I know how easy it can be to become discouraged when you already feel so small, wondering how much it will take to truly make it. Remind yourself that Rome was not built in a day. As long as you start, your only goal now is to FINISH and finish strong.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
Yes. Work with stylists and their clients, incorporating my eyewear in photoshoots for photographers.
Photographer: Ryan Powell @rocknrollazero