Yana Pospelova


Yana Pospelova





State / Region




I am a style blogger with editorial experience. I have studied fashion styling and worked as a stylist & creative director on both editorials and commercials. On my blog, I apply these skills and my deep appreciation for all forms of visual art to create stories with my work.

Yana, what are your passion and aspiration in life? How did you start as Influencer?

I strive to create a form of visual escapism for my reader, and the journey from conjuring an idea of hitting the publish button is my form of therapy. It all started from my love of fashion, back then I shot outfits just outside my apartment building, the poses were awkward, the angles were off, but I kept at it, and soon the quality improved. However, I still felt like I wanted more, so I got a degree in fashion styling and started working in the field. My blog evolved with me, and it is still my primary creative outlet.

Who is your inspiration in life Yana? How do you stay inspired as an Influencer?

I love art in all its forms, from classic galleries to niche modern exhibitions, to aesthetically pleasing Instagram feeds. For the storytelling, I get massively inspired by literature, books I read often appear in my photos both physically and conceptually.

We all make mistakes Yana; we wish we could take back. What was the mistake you made in the past that you wish you can take back?

On the one hand, too many to count. I wish I didn't skip Italian at the university. I wish I started using SPF and taking my makeup off at night in my early twenties. I wish I haven't almost completely stopped reading for years in my late teens and early twenties. I wish I learned photoshop sooner. On the other hand, those mistakes have made me who I am today; they are part of my journey. Part of growing has realized those were in fact mistakes I don't want to repeat.

Yana, How do you describe yourself in terms of working with clients?

I'm consistent at answering my emails, I'm very professional with my work, and I love a creative challenge.

Please tell us Yana, how do you prioritise work, social life, friends, and family?

It's a constant work in progress. I'm learning to listen to myself and to find balance. My favourite app helps too! It's called Productive, l I have been using it for a year, and it has revolutionized my workflow. 
And of course, I always find time for my family and my two cats.

Yana, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.

I have a very strong creative vision, and I immediately know if I will click with someone professionally. I have been very fortunate to work with like-minded individuals in my styling/creative direction work, and I am very careful at choosing collaborations for my blog.

Yana, please tell us about your proudest professional accomplishment as an Influencer.

Winning several Lookbook.nu contests has been a high point, but every time an idea becomes an editorial just the way I've imagined is a proud moment.

Yana, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?

Last week I shot a picnic in a park, and while the result looks effortless, behind the scenes is a different story. Hours of discussion, reference research, mood board compilation, searching for items for the picnic, scouting the location, and, finally, bringing everything to the park in a giant luggage bag - that's just the preparation. The shoot itself took several hours and was partly accomplished with the help of a tripod and a camera remote. The result is all worth it.

What advice would you give to the people who want to be successful as an Influencer?

Don't start a blog if you cannot start a blog.

Photo Credits:

All creative ideas & retouching are mines, some photos are shot from a tripod, some I had friends' help with.

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