Wes Guerrier


Wes Guerrier
United States
State / Region
Creative Director
Wes please tell us your talent/work rate per hour?

I first discovered my creative skills back in college (the 80s), forming an entrepreneur's club and designing t-shirts.

I majored in Information Systems Management and landed a programming job straight out of school. Although I have an appreciation for technology and systems, my true passion is in using my creative skills, in the areas of branding, marketing, video, and now---my newfound passion, still photography.

I discovered this passion almost by accident. I recommended a new model and also participated as a second shooter in a modeling shoot three years ago, and after that shoot, I had my epiphany. 

I bought my first DSLR shortly after that, and the rest is history. What I'm finding my self-moving towards is fashion editorial. I have joined Breed, and I have been shooting quite a bit this past year in a professional studio setting. I am amazed at the progress I have seen in my journey as a photographer.

My short list of favorite projects are:

Our readers would love to get to know you more Wes. Tell us about yourself, what is unique about you?

I am an optimist. I have an insatiable appetite for knowledge. I am curious. I am a foodie

Wes, what are your passion and aspiration in life? How did you start as a Creative Director?

My passion is in creating things. I generate ideas constantly. I grew into this passion. It wasn't something I knew I had until I started my t-shirt business in college.

Who is your inspiration in life Wes? How do you keep inspired?

The energy of the universe. I am fascinated by life itself. I appreciate every breath. I recognize that the time I am given is not guaranteed...life is short.

We all make mistakes Wes; we wish we could take back. Please tell us about time being a Creative Director, you wish you’d handled a situation differently with a colleague.
When I failed to deliver a product on time. Instead of telling the truth, I lied to cover my failure to deliver on time by blaming it on a supplier. I despised myself for a long time after that. I hate lying with a passion. 

Wes , when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Creative Director, how do you go about prioritizing your clients’ needs?

I try to prioritize my work in the order that I receive it. I do not like on working on too many projects at the same time. I like to focus on completing something I start and seeing it to the end. Whenever I do too much, the quality of my service gets compromised.

Please tell us, Wes, about a time you had to be very strategic to meet all your top priorities as a Creative Director?

That's almost always. I work a full-time job, and most of my creative work is done after work hours and on the weekends. I do my best efforts to plan my days to ensure that I can accomplish my photography goals of shooting as much as I can so I can develop a solid portfolio of great images.

Wes, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
Interestingly enough, on my day job, at a university, I convinced senior management that branding was an important step in helping to raise the level of professionalism and perception for the two areas I worked for---card services and transportation. They received it, and now both areas have a stronger brand presence and level of respect at the university.

Wes, please tell us about your proudest professional accomplishment as a Creative Director. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
Only one year after buying my DSLR, I got the "crazy" idea of curiously submitting some of my photos to the Smithsonian's annual photo contest. 13 of my 14 images were accepted. I was only expecting to have one out of the 14 to be considered. 

Wes, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Being creative comes fairly easy for me. I am always thinking of something new I want to do or create.

What advice would you give to the people who want to be successful as a Creative Director?

We are all born with unlimited potential. There is nothing you can't do if you put your mind and energy into it. There is no limit to creativity. The only limits that exist are the ones we place on ourselves.

Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
Yes, I'm looking shoot and work with major fashion brands and creatives so that I can nurture my creative gifts to help grow and strengthen their visibility in the marketplace

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