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When asked what it is I do, I would simply say an artist. I wouldn't call myself solely a choreographer, or only an actor/model, or creative director. I've found a passion for creating art, whether that being my vision or facilitating somebody else's.
I grew up in France, moved to Vancouver Canada in my teens, and have since been lucky to work both locally and abroad. I have worked as a dancer with artists including Rihanna, Pitbull, and Cheryl Cole. I have been featured in dozens of commercials including Coca-Cola, Volvo, and Chivas Regal, and have also worked as an actor on TV series and feature films.
As I got a little older, I took a lot more interest in working with the camera and being part of the creative team. I have had the chance to work on TV series with Rainn Wilson (Backstrom), and choreograph for commercials and music videos.
My favourite part of it all can create,
collaborate with great artists, and tell compelling stories.
Would you like to complete our full Editorial interview or skip straight to uploading your photos? (12 more interview questions).
Our readers would love to get to know you more Tony. Tell us about yourself, what is unique about you?
You're continuously asked about what makes you unique in this world, yet we all want to fit in and part of something bigger than ourselves. Ironic, isn't it?
Simply love what I do. Life is art, and there are no limits to what you can create. I've recently discovered that and have fallen in love with this lifestyle.
And I mostly live to be able to tell my grandkids some cool stories.
Tony, what are your passion and aspiration in life? How did you start as a Creative Director?
First started dancing in my teens because it was cool, then after doing it professionally for a while, transitioned into acting, and now choreography as well.
I've simply realized that creation can happen anywhere, regardless of having a million dollar budget, or just a backyard with a camera.
Who is your inspiration in life Tony? How do you keep inspired?
My friends are a huge inspiration, wish you could meet them and see the smile on my face as I think about how much they contribute to me as a human being and my art.
Regarding known artists, big inspirations include Heath Ledger, Jamie Foxx, Tom Hardy. That's just naming a few.
We all make mistakes Tony; we wish we could take back. Please tell us about time being a Creative Director; you wish you’d handled a situation differently with a colleague.
Sometimes it gets stressful to work with a bigger team, especially on corporate jobs where there are clients with expectations on the other end of the line. I tend to get extremely focused on these jobs, and simply wish I allowed myself to have fun and genuinely laugh a little more throughout the process. Just as a good reminder that we're lucky to do what we do, and to enjoy that.
Tony, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Creative Director, how do you go about prioritising your clients’ needs?
I think being open is what is most important. Putting in all the work and inspiration you have into something, and then be ready to throw that all away and start from scratch, even if that happens the day of the shoot.
Ultimately, I always prioritise the project and how to accomplish that best and push my ego out of the way.
Please tell us, Tony, about a time you had to be very strategic to meet all your top priorities as a Creative Director?
I recently worked on a music video as a choreographer. Before creating, I had had a few requests from the director, the creative team, and the artist himself, as to what they wanted.
We also had limited rehearsals, so in that case, I created a movement that fit all those demands, and when I had notes from the creative team, it was easy to adjust because I had prepped for it.
Tony, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Haha, I don't believe in persuading people of certain things. When it comes to art and collaboration, it's always a conversation and no sneaky coercion ;).
Tony, please tell us about your proudest professional accomplishment as a Creative Director. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
Tough to say, getting the chance with renowned artists including Rainn Wilson or Rihanna is incredible. However, my proudest accomplishment would probably be a personal project where I featured my mom. We did our version of the Justin Bieber - Sorry music video. Surprised her on her bday, we went into the basement and created a memory that we will always have on tape. Can't beat that in my books.
Tony, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
There wasn't a specific time. On every project, whether it is my own or industry related, as an artist and human, there is always an opportunity to be creative, which is the exciting part.
What can be difficult is getting the materials for a project (i.e. location, right cast, right equipment), especially when there are budget restrictions, but that becomes part of the fun and innovation?
What advice would you give to the people who want to be successful as a Creative Director?
Trust your gut. Go for it.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
Honestly, I am open to any collaboration. As I said, I don't associate with one specific domain, so if there is an interesting project that comes my way, and I am the right person for the gig, let's create innovative art!
Now for the best part Tony! Please upload 5-10 photos so we can get to see your work.
Photo 2, 3, 5, 7, 10, cover: @richielubaton
Photo 1: @navidcharkhi
Photo 4: @matthew_burditt
Photo 8, 9: @_gilphoto