Tanna Rantanen

efb79ee7812a-collection_ajatus_sarja2.jpg

Tanna Rantanen
tanna@creailoa.com
@crea_iloa
http://creailoa.com
Country
Finland
State / Region
Tampere 

ABOUT
Crea Iloa jewellery – treasures your memories.

Jewellery are for everyday adventures, bringing a little bit of attitude and cheerfulness to your life. Jewellery has been inspired by northern rugged and beautiful nature. Design is clean modern and Scandinavian. All Crea Iloa jewelry are designed and manufactured with skill and responsibility in Finland.

Make it more, make it yours!

Emotions and memories sparked by scents are emotionally stronger than others.

Treasure your unforgettable moments and your beloved memories. Those memories make your story and you are made of thousands of stories. That makes you unique! The stories may be memories of scent of spring, the fragrance of roses that you received from your loved one or scent of cinnamon bun from your childhood.

By adding fragrance to the piece of jewelry, you add your own story, which makes it truly unique.You can add any type of liquid scent to your Crea Iloa jewellery. To get the scent of your choice, just spray some perfume on the back of the piece of jewelry – it will last for up to three weeks. 

Sensitive skin but you love perfumes?
Add perfume to the jewellery and you do not need to add any chemicals to your skin or clothes.

Crea stands for creation, and Iloa is Finnish for joy. The aim of the company is therefore to act according to its name: to Create Joy.


Our readers would love to get to know you more Tanna. Tell us about yourself, what is unique about you?

You can add any type of liquid scent to your Crea Iloa product. To get the scent of your choice, just spray some perfume on the back of the piece of jewelry – it will last for up to three weeks. Read more about adding fragrance here.

Here´s an unscientific description. People use their sense of smell more than we think. We just tend to focus more on eyesight and hearing. Emotions and memories sparked by scents are emotionally stronger than others. It is still unknown to science why that is, one possible explanation suggests that the reason is the olfactory nerve´s direct contact with the amygdalae, which in turn are part of the limbic system, i.e. the part of the brain that processes emotional reactions and memories.

The effects of scents are individual, as is the case with memories. Minun Iloa jewelry can be worn as traditional adornments as part of your attire, as a source of your preferred fragrance, or as your personal amulet

 

Tanna, what are your passion and aspiration in life? How did you start as a jewelry designer?

I am the founders of the Crea Iloa Company. Im not afraid of work, but i do feel that it does not have to be that serious. I chose to do what i really wanted to do, and that puts a smile on my face.

I have worked as entrepreneurs for several years. The foundation from which i start is solid and built by myself. I do not know what lies ahead for me next year, or further down the road. All i can do is make plans here and now, which is exactly what i find so exciting. I am embarking on an adventure and a future built by me and my team.

 

Who is your inspiration in life Tanna? How do you keep inspired?

The nature and grafik. Jewellery has been inspired by northern rugged and beautiful nature. Design is clean modern and Scandinavian.

We all make mistakes Tanna, we wish we could take back. Please tell us about a time being a jewelry designer, you wish you’d handled a situation differently with a colleague.
When i started Crea Iloa i had business parter. But he was not as committed than i was and what i still am. I did lost lot of time when I expected him to do the same amount of work. And he didint work as hard as i did. I should have note much earlier than he is not the right business partner.

Tanna ,when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a jewelry designer, how do you go about prioritizing your clients’ needs?

Crea Iloa Oy is a manufacturer of design products, based in lahti the lake region of Finland. All Crea Iloa products are designed and manufactured with skill and responsibility in Finland.

We want to offer the possibility of success to others as well, and succeed in our endeavours together with our partners. Our aim is to grow into an international company, and to provide Iloa to as many people as possible.

 

Please tell us Tanna, about a time you had to be very strategic in order to meet all your top priorities as a jewelry designer?

I met a Japanese buyer in Sweden at the fair. he was really interested in my jewelery but did not make an order. I went to the negotiations with him for a year. I sent samples, new pictures, i told about my new collections and sent small gifts. In Japan, gifts are highly appreciated. Finally I designed two new color jewelery in the Japanese market. then he ordered. I had to get to know the market better so I finally got an order

Tanna, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.

The previous example also applies here. I had to learn to see the case from a Japanese subscriber point of view.
understands him and reduces his uncertainty and makes jewelry easy to order. 
so that people agree with my actions and my way at work i hace to understand them

Tanna please tell us about your proudest professional accomplishment as a jewelry designer. There might be many, but there is always this proudest moment that you just want to share to everyone. What is it and why?
Crea Iloa was chosen as one of the year's newcomers by Danish jewellery expert jury. the choice is made from all Nordic countries. Crea Iloa was in finals of Brand New in 2016

Tanna, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Aurora jewellery collection is made out of only 3 different part even even though the collection is extensive.resources and boundary conditions make planning fun and challenging 

What advice would you give to the people who wants to be successful as a jewelry designer?

Find a good team!

Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
Photographers, clothing brands and stylists and models

Now for the best part Tanna! Please upload 5-10 photos so we can get to see your work.
Photo Credits:
@mikkokauppinenphotography

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