My company is unique because I cover multiple areas of the industry. On a weekly basis I write blogs, build websites, manage multiple social media accounts, work with ads and analytics, model, coordinate photo shoots with companies and individuals, edit pictures with ADOBE cloud and more! I am always busy, always hungry for more - yet my job still gives me the flexibility I need to be able to travel the world!
Sydney, what are your passion and aspiration in life? How did you start as a Creative Agency?
I have always been passionate about photography and writing. Since I was a kid I knew I wanted to find a career where I could do both, I also knew I wanted to be my boss. During my college career, I had several internships that involved photography, writing, design and a dose of creative freedom. As I gained experience and my passion grew stronger, I found my niche. A local business asked me to help part-time with their social media and website. When we met to discuss details I offered my photography services as well - they happily agreed to have me photograph their events/products. Excitement took over. I bought a URL for myself, ordered hundreds of business cards, and within three weeks I had five clients!
Who is your inspiration in life Sydney? How do you keep inspired?
I find inspiration everywhere - in strangers, music, nature... To me, it's all about perspective. If you look at anything long enough, it is bound to enlighten you in some way.Coffee helps too ;)
We all make mistakes Sydney; we wish we could take back. Please tell us about time being a Creative Agency; you wish you’d handled a situation differently with a colleague.
Before I landed my first client, I had the opportunity to work with a larger client in a different city. I overpriced myself, and it cost me the client - I was devastated. After that, I had to read a lot, do my research and work on calculating what my work is worth. Starting a company is not a simple task - finding my price point has been the toughest challenge thus far.
Sydney, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Creative Agency, how do you go about prioritising your clients’ needs?
This is something I am still perfecting! I have a whiteboard calendar and a very detailed, colour-coordinated to-do list that I use every day. I also put all of my tasks and events on my phone calendar to make sure I am 110% on top of things.
Please tell us Sydney, about a time you had to be very strategic in order to meet all your top priorities as a Creative Agency?
Balance. Since I work from home, it is easy to get distracted when I am supposed to be working - and I also find myself working when I should be taking time for myself. I have started using a timer for each of my tasks - this puts more pressure on me to stay focused and finish each task in a timely manner. Between each task, I like to take a 10-minute break to stretch or refill my coffee.
Sydney, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Trial runs are great! If a client isn't totally on board for an idea I have, I suggest a trial run. Based on the results at the end of the trial run, I let the client decide whether or not they would like to continue the idea.
Sydney, please tell us about your proudest professional accomplishment as a Creative Agency. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
I am most proud of the fact that I graduated college less than a year ago and I am already on the path to establish my own LLC. I love being my boss and can't wait to have my own business officially!
Sydney, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I love my job because it allows me to be creative every day whether it's writing content, editing photos, composing shots, etc.
What advice would you give to the people who want to be successful as a Creative Agency?
Know your worth - don't sell yourself short, but don't price yourself out of the market.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
I am always open to collaborating with others! I like having variety in my company and my life. New clients are always a huge deal; I also would like to start modelling more and potentially become a rep for more brands.
Cover Photo 1Photographer: Michael Mercer @codavisualCover Photo 2Photographer: Michael Mercer @codavisualPhoto 1Photographer: Katelyn Clouse @katelynclousephotographyPhoto 2Photographer: Katelyn Clouse @katelynclousephotographyPhotos 3-9Photographer: Sydney Williams @whatsydneyseesPhoto 10Photographer: Chris Harpe