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Sonya. Tell us ABOUT yourself.
At just 21, I imagined creating my own brand focused on strong, cosmopolitan and sexy women from across the world With my own sense of style and a nose for business I managed to become a successful distributor within a year. But I wanted more; having my own brand had always been a dream and the first collection was launched.
My business has gone from strength-to-strength and expanded from ready-towear to a broader collection of couture gowns, fusion-wear etc With an eye for business opportunities and a heart for fashion, the brand has since grown worldwide luxury lifestyle brand.
Our readers would love to get to know you more Sonya. Tell us about yourself, what is unique about you?
My ability to create new techniques to manipulate fabric and make different textiles
Sonya, what are your passion and aspiration in life? How did you start as a Designer?
I started by making a raincoat which looked like a designer dress , from there a stylist at a magazine saw my piece , featured it after which a store asked me to make a collection of rain dresses . My brand started right then and there .
Who is your inspiration in life Sonya? How do you keep inspired?
I have a lot of inspirations from nature to spirituality to music to even emotions .Life is constantly changing and you can be inspired even by just making memories
We all make mistakes Sonya, we wish we could take back. Please tell us about a time being a Designer , you wish you’d handled a situation differently with a colleague.
I think more than anything a my journey as a designer has been about learning . Mistakes only teach us how to do it right the next time . I think a lot of aspects about quality have been learnt through the years.
Sonya ,when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Designer, how do you go about prioritizing your clients’ needs?
Every client has their own personality and style so catering to each one of them as well is an experience .However I treat my clients as I would want to be treated .Sometimes patience is key :)
Please tell us Sonya, about a time you had to be very strategic in order to meet all your top priorities as a Designer?
Sonya, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
Sonya please tell us about your proudest professional accomplishment as a Designer. There might be many, but there is always this proudest moment that you just want to share to everyone. What is it and why?
I think my proudest moment was when I turned my brand eco friendly and sustainable without having to give up the look at all . I get so much more satisfaction being able to create slow and clean fashion
Sonya, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
What advice would you give to the people who wants to be successful as a Designer?
Take risks and don't ever give up !
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
I am always looking to collaborate with models , photographers for test shoots , beauty brands and accessory brands . As well as with eco friendly bloggers !
Please add any photo credits for the photos you uploaded so that everybody can get recognised. (Name and Instagram @Username)
different for all -can I send in an email ?