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I studied graphic design in Tehran and worked most of the time as a graphic designer both in Iran and Australia.
The love for creation, fashion and colours had caused me to study fashion in 2013 at TAFESA when I came back to Australia.
It was always my dream to have my fashion label, and finally, I started my own company in 2016.
My brand is called Shiva Novinfar. Shiva Novinfar label is primarily focus on urban, chic women’s wear, and has elegant, chic and classic essence. The price range is usually between $100 to $300.
Our readers would love to get to know you more Shiva. Tell us about yourself, what is unique about you, your brand or the services you offer?
I am a creative person, I love to work with colours, textures, fabrics. I also like to keep things simple meanwhile classy and elegant.
The Shiva Novinfar label is for any women who want to be classic, chic and elegant.
Shiva, what are your passion and aspiration in life? How did you start as a Fashion Label?
My passion is fashion, and creating things, also to have a fashion label which is globally well known.
I studied Graphic Design and worked most of my life as a graphic designer, but it was always a dream for me to have my own fashion label, so I started studying fashion in 2013 when I came back to Australia, and finally started my own company in 2016.
Who is your inspiration in life Shiva? How do you stay inspired as Fashion Label?
My inspiration in my life is my grandmother. I always admire her because she is tough and strong. She worked really hard in her life and she is the kind of person who tries to solve the problems not crying over the problems.
Starting a fashion label or any other businesses can be really hard, and you have to be tough and strong to be in the game. I stay inspired by reading motivational stories who started out of nothing and made it big.
We all make mistakes Shiva, we wish we could take back. What was the mistake you made in the past that you wish you can take back?
Try not to analyse everything till the end before even I start something. There are always problems, but I have to solve it on your journey.
Also, never ever compare myself to other people, it's good to take advice but at the end you have to see what works best for you. Some paths may work well for other people which may not work for you or vice versa. You have to get out there make mistakes and learn from your mistakes.
Shiva ,How do you describe yourself in terms of working with clients?
I try to be professional and make my clients happy and giving them good customer service. If there is any problem, I try to solve the problem.
Please tell us Shiva, how do you prioritise work, social life, friends, and family?
Starting a company can be really hard at the beginning. I had to spend most of my time on startup and growing my business, but now I try to prioritise things and do the things which needs to be done first.
I used to work all the time (which I still do sometimes) but I try my best to also allocate time for myself to relax and my social life.
Shiva, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
For example, recently, I had discussion with someone at work about pricing my garments, but when I told him that I allocated the prices according to the research I have done and what is norm in the market, he agreed with me.
Shiva please tell us about your proudest professional accomplishment as a Fashion Label.
When I found the very first shop to stock my garments, after all the rejection I had before that.
Shiva, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
You have to be creative to start a fashion label and create garments. It's always exciting to come up with new designs and actually make it work and see the final products, but also sometimes it can be difficult, and there can be a lot of problems on the way for creating something. things cannot go smoothly on your way and you have to find the best solution for your problems.
What advice would you give to the people who wants to be successful as a Fashion Label?*
Don't overthink too much, start their journey and solve the problems on their way, also never ever compare themselves with other people. Some paths can work out for someone, but not for them and vice versa.
Also, don't afraid of mistakes, you have to get out there and make mistakes and learn from them, and finally be strong and keep your self-motivated and never give up, starting a fashion label at the beginning can be really hard.
Photographer: Norman Gsopp Weedall @gainsboroughstudios