I am a multi-lingual marketing professional with both a bachelor’s and masters in Management and Marketing. My professional experience has spanned both Europe and the United States.
In Paris (where I was born and raised), I have managed the marketing efforts of one of Société Générale's most successful branches, which provides financial services to high net worth individuals. Additionally, I have built and maintained the social media strategy for multiple companies (travel, fashion, hospitality, services etc.) who have a global reach.
In the United States, I have worked with small and mid-size businesses as a freelance consultant. I have designed engaging and consistent social media campaigns across multiple platforms including Facebook and Instagram as well as, developed marketing materials, loyalty program collateral and websites. I love what I do, I get to meet a different kind of people, and it's very rewarding to manage creative projects
Would you like to complete our full Editorial interview or skip straight to uploading your photos? (12 more interview questions).
Our readers would love to get to know you more Salvatore. Tell us about yourself, what is unique about you?
I speak fluently French, Italian, Sicilian (dialect), Spanish, English and the language of Love so 6!!!
Salvatore, what are your passion and aspiration in life? How did you start as a Creative Director?
I am aware that life is short, I am trying to do the best I can and remaining simple and accessible to others! A friend offered me a creative gig in his company, and I realised I wasn't bad!
Who is your inspiration in life Salvatore? How do you keep inspired?
I get inspired by vintage shots, busy cities and nature. I keep being inspired by the people I meet when I travel.
We all make mistakes Salvatore; we wish we could take back. Please tell us about time being a Creative Director; you wish you’d handled a situation differently with a colleague.
Working in a creative field means long hours, brainstorming, meetings, sharing ideas, describing concepts. Once one of my ideas was stolen by an external consultant that he used for his client. I got very angry...in front of my team, and now when I look back I shouldn't have reacted that way, coz then I was the one that looked bad.
Salvatore , when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Creative Director, how do you go about prioritizing your clients’ needs?
I create a calendar for each of my clients to make sure we can achieve our goals in time!
Please tell us Salvatore, about a time you had to be very strategic in order to meet all your top priorities as a Creative Director?
2 months ago I had to deliver 4 projects for the same week: organize a fashion show, create a video promotional for a travel company, build a new product catalogue for a beauty spa and help with the French Transcription/translation for a commercial for beers. Once 80% of my job for the fashion show was done, I sat and selected the footage I needed to create the video, while I was choosing videos, I also re organized the photos for the Spa (in the same time) and I finished with the beer commercial because it was the easiest task for me.
Salvatore, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
I am specialised in Social Media. and it's all about visual. We were launching a new product and different creatives came up with their own creations and we had to select one. I convinced them that mine was "better" coz its reunited all the aspects covered by the product. I also used some marketing studies and trend analyses to persuade them that mine was got to go VS theirs didn't cover everything we wanted.
Salvatore please tell us about your proudest professional accomplishment as a Creative Director. There might be many, but there is always this proudest moment that you just want to share to everyone. What is it and why?
I helped a client to increase his sales by 15% in 3 months using Social Media campaigns and my own content creations. The client was sad when I had to "quit" time for another project I got offered. He was so sad ;(
Salvatore, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I had to create a promotional video for a travel company that would be used for the biggest tourism event in Paris (Sound/music were forbidden). For this type of industry, you have to be very creative because there is a lot of competition. The video needed to be entertaining and exciting but in MUTE MODE... So I had to come up with great footage and funny typo and get the attention of the viewers.
What advice would you give to the people who wants to be successful as a Creative Director?
Travel, go outside, meet people.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
Yes, I am always down to meet other creatives in Fashion, TV, Travel industries.
Photographer: Rick Day @RickDayNYC