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I'm currently a fashion student studying Fashion Styling and Production at London College of Fashion. So a lot of my time is spent exploring different intakes on style and fashion. Iv collaborated and worked with a range of people such as hair and makeup artists, designers and photographers. But I like to play an active role in every aspect of the production. In my own work i am the stylist the creative director the photographer and editor. I think it's import to understand how each component contributes to the final product.
My work so far has been based on my own ideas around style, fashion and the cultural influences that come with those.
I also work at the major retail brand New Look, as a visual merchandiser and style advisor. There I'm able to get a first hand insight on trends and the way retailers work to present their products to consumers. I also offer professional and personal styling for those who want it.
Our readers would love to get to know you more Sakina. Tell us about yourself, what is unique about you?
I'm a fashion student studying fashion styling and production at London college of fashion. I take on styling, photography, creative direction and editorial roles when making work.
My latest work really explores ideas based around fashion and culture. I think it's important to bring an emphasis on how amazing different cultures are and how they influence our style ideas everyday.
I think I bring a new vibe to the styling industry. I unapologetically embrace my own personal heritage and portray that through my work.
Sakina, what are your passion and aspiration in life? How did you start as a Fashion Stylist?
I'm a visual person. So I like things that look good. Iv always been into fashion and looking good. Iv taken a lot of inspiration from my mum who is a very creative person. Growing up we wasn't exactly rich,so I didn't always have th latest designer on, but I always rocked new trends by my own means. She taught me how to create, how to work with what you have. I made and customised my clothes to reflect the latest fashion, and I did it well.
I aspire to being a new era to the styling industry. I want to work with a range of people build relationships and create amazing things.
Ultimately my goal is to be well established as a stylist and creative editor.
Who is your inspiration in life Sakina? How do you keep inspired?
Life is my inspiration. Iv traveled a lot and that for me is what really influences my work. I love seeing different cultures along with embracing my own. I'm inspired by people.
We all make mistakes Sakina, we wish we could take back. Please tell us about a time being a Fashion Stylist , you wish you’d handled a situation differently with a colleague.
I'm a very humble person so in the past when Iv collaborated with other creatives I didn't really stand my ground in reference to my ideas of the outcome. It was almost as if I was shone out of the limelight.
Iv since learnt that in this industry it's essential for you to have a back bone. Yes humbleness is nice but when you believe in your ideas you have to push for them.
Sakina ,when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Stylist, how do you go about prioritizing your clients’ needs?
Working in retail really helps me to be able to be able to recognise people's needs and aid them in getting what they require. I will always make sure I have a conversation with each person on the team so I can get a real understanding of what it is they require from me as a stylist and how best I can deliver this to them. I will strategically work so that I can deliver to each and every person on the team.
Please tell us Sakina, about a time you had to be very strategic in order to meet all your top priorities as a Fashion Stylist?
I often get people requesting personal styling tips and ideas. I like to meet th person and go to different retailers so they can try on different looks to get a sense of what they like. At one point I arranged to meet with a client but unintentionally double booked with work commitments. So in order to kill two birds with o e stone as they put it, I met my client at work and styled and advised her while on the job.
Sakina, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
Although I tend to photograph my own work I'm not a photographer per say. So when I collaborate with photographers they like to actively take on their role. In th past Iv taken my own camera and literally shot alongside the photographer to showcase things from my perspective. A lot the time they have agreed on my approach.
Sakina please tell us about your proudest professional accomplishment as a Fashion Stylist. There might be many, but there is always this proudest moment that you just want to share to everyone. What is it and why?
One of my proudest moments was when I was in college, we had to do small projects based on things we like. I literally put together a whole two hour long fashion show. Complete with all the elements. I made and customised clothes, casted models, arranged preformed, sorted out music, lights and staging. All on my own. No matter how old I get I will always be proud of that accomplishment. That was my stepping stone in establishing myself as someone that does fashion.
Sakina, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I'm always creative with my work. iv has occasions where Iv only worked with bags and bottles to create looks.
What advice would you give to the people who wants to be successful as a Fashion Stylist?
Be yourself and push forward. Most importantly met people and collaborate
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
I'm always looking for collaborative opportunities. From designers to photographers to hair and makeup artists. The creative industry is a beautiful thing and I embrace it at its fullest potential
Models : Aquila Brown
Stylist and creative director Sakina Gallaway @sakinas__style