We’re a brand-spanking-new company, established in 2017, and we are willing to put everything on the line for a product that we believe in: Off-the-wall printed shorts. We are driven to deliver our unique brand of crazy chill to the world. We’re here to provide new options to men who are tired of ho-hum style. For those that want to throw off the shackles of conformity and march to the their own beat.
Our readers would love to get to know you more Rock. Tell us about yourself, what is unique about you?
Rock Atoll comes to the table with a mind for cool, brilliant and striking fashion that suits men who don’t mind dressing with a bit of flash. To be clear, we ain’t making tuxes here; we’re making quality men's casual wear. But if you are not satisfied with wearing the same style of khaki Bermudas as your father, we have hot, fresh styles that are virtually guaranteed to be a conversation starter.
Rock Atoll may not be right for everyone, but if you’re bored of men’s fashion as usual, Rock Atoll is right for you. Check out our line of unique printed shorts today, and be ready to hear, “Awesome shorts!” tomorrow.
Rock, what are your passion and aspiration in life? How did you start as a Fashion Label?
Our passion is fun, and that's what we're working hard to infuse into our products. We want to make sure that we be happy to wear every piece of clothing we produce, and that each would help contribute to us having a fun weekend with friends when worn.
As far as aspirations, at this point we really just want to establish ourselves, bring our brand into the public consciousness, and we able to make clothes for our clients like the world has never seen before!
It all started for us a fashion label when three friends came together with the idea of making cool, crazy, fun, sunny, bold, unique printed shorts. From there, we've just been trying to make that dream a reality, and we've already been very pleased with the results.
Who is your inspiration in life Rock? How do you keep inspired?
Our inspiration isn't anyone specific. It's every day people. We're inspired by those living life to its fullest, as well as by those who may be stuck in a humdrum existence that we would like to see liberated.
We all make mistakes Rock, we wish we could take back. Please tell us about a time being a Fashion Label , you wish you’d handled a situation differently with a colleague.
So far, we're new enough that everything has been pretty copacetic. We'll let you know when we have our first fight, though. ;)
Rock ,when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Label, how do you go about prioritizing your clients’ needs?
First come first served. After that, the squeaky wheel gets the grease.
Please tell us Rock, about a time you had to be very strategic in order to meet all your top priorities as a Fashion Label?
Right now is that time. It takes a ton of strategy in order to bring a new brand into the zeitgeist. One time, we even reached out to a great online magazine in the hopes of being featured. ;)
Rock, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
Nothing springs to mind.
Rock please tell us about your proudest professional accomplishment as a Fashion Label. There might be many, but there is always this proudest moment that you just want to share to everyone. What is it and why?
Our proudest moment so far would have to be the first legit sale we ever made. "Someone likes us!"
Rock, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
When we're choosing the designs for our prints, that is where our creativity really gets a chance to shine. We brainstorm on what people might like to see on their shorts. Sharks? Dragons? Walruses? Flies having sex? Yes to all!
What advice would you give to the people who wants to be successful as a Fashion Label?
Work with people you trust. Have a sense of urgency, but don't get discouraged if you don't sell 1,000 units a day right away. (Or 10, for that matter.)
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
Yes. We're happy to work with influencers in all spheres, and we're always looking for models to make our next series look great!
All images taken and owned by Rock Atoll Ltd.