Pierre Tuell


Pierre Tuell
United States
State / Region

Pierre. Tell us ABOUT yourself. 
I am 23 years old from Urbana, Illinois-U.S.A. Before moving to California to pursue the motorsports and the fashion industry, I served in the United States Army learning discipline, leadership, and what it takes to complete the mission whatever it may be. I now attend the Art Institute of California-Hollywood obtaining my bachelor's degree in Fashion Design. I started my clothing line, Vicious Instinct Company in Oct. of 2015 which is an urban apparel clothing line fueled by my motocross racing team. As of now we have 13 total riders with 4 as my company riders and top repersentatives. My athletes promote the brand, as well as the V.I.C goals. Vicious Instinct clothing can be worn at sporting events and in urban environments. I also personally design for club promoters and people of importance in the entertainment and sporting industry. I currently design "The Tedd Hardy Collection" which is a clothing line for the top club promoter in Indianapolis, Indiana. This is even more than a clothing line, we have built it into a community growth organization! People ask how all of this came about and I tell them one thing...dirt bikes. I moved to California pursuing my love of riding and racing dirt bikes. Through gaining sponsors and riding relationships I started to build Vicious Instinct Company. Riding and racing are the foundation to my love for designing and something I continue to incorporate daily!

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Our readers would love to get to know you more Pierre. Tell us about yourself, what is unique about you?

What separates me from other designers is that I incorporate myself into each environment before designing anything. I place myself where that design will be seen and worn and see how I can make this design stand out. I create relationships with my clients with the intent to show continuous progression. when it comes to my clothing line Vicious Instinct Company, what separates me is that I still ride and compete alongside my riders. Instead of sitting in a cozy office and nice suit all day, I get out to the motocross track and compete on my dirt bike still trying to make a name for myself in the motocross rankings. I feel like being an athlete still, adds to what my brand and team represents. A real leader leads his troops from the front of the back, not by barking orders in the back. I thrive in being a physical representation of what my brand and work stands for. I come from a poverty stricken area of Central Illinois where maybe dreams are crushed due to the realities that come with poverty and the ghetto. I was blessed enough to have opportunities to build things never before done and that is what I intend to do!!

Pierre, what are your passion and aspiration in life? How did you start as a Designer?

My passion is to create something people are excited to wear and represent. I want to make sure athlete's hard work is represented in how good they look in competition. I want each and every logo or design to catch the eye of everyone seen in the public. My life goal is to touch the world as a designer. I started designing while I was in the U.S Army as a form of battling my depression and unsure future after the military. Started with a simple lined sheet of paper, pen, and about 23 more hours of guard duty to stay awake for. Realizing designing and riding my dirt bike were the two things that brought me through that time, I decided to invest my life in both.

Who is your inspiration in life Pierre? How do you keep inspired?

My biggest inspiration is my mother Ericka Tuell. To see my single mother give everything she could to make sure my siblings and myself could have the future we WORK for. Her goal was never to give us everything she never had, but give us the tools to be what we put in the work to grow and become.

We all make mistakes Pierre, we wish we could take back. Please tell us about a time being a Designer , you wish you’d handled a situation differently with a colleague.
There was a time I had the chance to design for a up and coming vodka company but did not have the production means to meet their standards. Even though I tried my hardest, I could not get it done at that time. If I would have came up with different means to produce instead of trying to take on the entire job, maybe I would have gotten the long-term contract.

Pierre ,when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Designer, how do you go about prioritizing your clients’ needs?

I believe customer service takes more than just a good product, but a good relationship as well. Knowing the situations (good or bad) of my clients allows me to create a plan geared to their specific needs. I have clients I talk to on a daily basis and have created friendships with, and I have clients I only talk to when it is time for a new design or shipment. No two relationships are the same and I do my best to make sure each client knows there is scheduled time set aside to work with their design/brand.

Please tell us Pierre, about a time you had to be very strategic in order to meet all your top priorities as a Designer?

I designed a promotional shirt for the Veteran Motocross Foundation that would premier at the finale of the Professional Supercross season in Las Vegas, Nevada. This design premiered some of the biggest companies and brands in motocross who were involved in this event. During the process many special corporate requirements had to be met to not only get the job, but display and retail the product. Things that had to go into consideration was sizing, spacing, colors, number of colors, shipment deadline, shirt style and texture, mass order pricing...not to mention it was done during my week of college mid-terms!!

Pierre, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
I constantly persuade Tedd Hardy while designing his clothing line "The Tedd Hardy Collection". Him being the face of his line, I tend to create events and designs specifically based off what he is doing and his fan base. Things I persuade him on at times is focusing more on the community side of his clothing line because it will fuel his presence in the entertainment industry. So far it has worked wonders!

Pierre please tell us about your proudest professional accomplishment as a Designer. There might be many, but there is always this proudest moment that you just want to share to everyone. What is it and why?
My proudest moment was seeing one of my designs on national television at the last round of the Professional Supercrosss season in Las Vegas. Seeing fans and veterans happy while wearing something I created was such an amazing feeling and one situation that has propelled my career in many ways.

Pierre, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I get to be creative daily as I head two clothing lines that are very different but I have brought together as a composite unit being "Vicious Instinct Company" and "The Tedd Hardy Collection". V.I.C is geared towards athletes and performance, as T.H.C is designed for the nightlife and entertainment industry. The most difficult things is bringing them together while weeding out the negatives of both industries (which there are), and the most exciting part is WATCHING IT WORK!

What advice would you give to the people who wants to be successful as a Designer?

"Everybody can be designer on the first and second day, but most won't make it past day three"- this is a quote I tell inspiring designers because I have been an athlete my entire life and it is one thing I can relate to. While playing sports I realized those first three days of practice were the most critical. day one everyone was excited to be there and working hard. Day two a few bruises and scratches but still hype and excited to be there. Now on day three is when some people stopped showing up and that adrenaline is no longer pumping. That third is a representation of when people tell you you're crazy for trying to design, you aren't making any money designing, your brand isn't progressing, etc. Do you have what it takes to push through those times (the third day).

Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
Yes, I pride in WANTING TO WORK COLLABORATE WITH DESIGNERSIN ALL FIELDS. I thrive in bringing different styles and vibes into my designs which means I am inspired but not just designers in my field, but just the OVERALL ARTIST which we all are. I would love to collaborate with international designers to bring different styles here to the states.

Now for the best part Pierre! Please upload 5-10 photos so we can get to see your work.
Photo Credits:
Photographer: Vibrant_lifestyle

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