My name is Cydney Eva Pattern I am a Canadian Citizen born and raised in Vancouver; I run PatternNation with my partner Costa Besta who from Durban South Africa. I studied visual art and first nation studies at Simon Fraser University and had shown PatternNation Art and Fashion in Vancouver, Montreal, Los Angeles, London, Johannesburg, Durban, Bangalore and Mumbai. PatternNation editorial shoots have been featured in HUF mag, Institute mag, Unlabelled mag, Bubblegum Club, PRIDE mag, Imirage mag, NAHS mag, and Goldie mag. PatternNation is a collaborative and inclusive platform aimed at connecting artists who embrace bold colour and pattern globally. We collaborate with photographers, musicians, dancers, models and DJs globally by using our playful, colourful esthetic to create unique and distinctive projects.
Our readers would love to get to know you more Pattern. Tell us about yourself, what is unique about you?
PatternNation is unique because it combines many different mediums of art making under one creative label. We believe in cross-cultural exchange and illuminating indigenous people and people of colour through our collaborations. PatternNation believes that colour and pattern can be great change makers within the current minimalist trends in fashion, interior design and culture.
Pattern, what are your passion and aspiration in life? How did you start as a Fashion Label?
I am passionate about colour, pattern and decolonization. I aspire to grow PatternNation as a global platform and be able to engage in art, fashion and community events around the world. PatternNation was started to create a borderless label that uses maximalist art and fashion as a means to disrupt the norm.
Who is your inspiration in life Pattern? How do you keep inspired?
I am constantly inspired by life, by all of the patterns from every culture that I learn about and by the need to share my love of colour with the world. I keep inspired by creating, painting a pair or shoes or a mural, sewing a new collection, they are all methods to express my inner creativity.
We all make mistakes Pattern; we wish we could take back. Please tell us about time being a Fashion Label, you wish you’d handled a situation differently with a colleague.
As I am self-taught in fashion and business, I wish I had learnt how to write and use contracts. It can sometimes be difficult to work on projects with no security and bring others on my projects who don't respect verbal agreements that are made.
Pattern, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Label, how do you go about prioritizing your clients’ needs?
For us at PatternNation every project is different, a project where we paint a mural and install an installation has different demands than a fashion show. Usually, people work with us because they want what we have to offer; a colourful, bright and bold esthetic.
Please tell us Pattern, about a time you had to be very strategic to meet all your top priorities as a Fashion Label?
In September of 2016, PatternNation went with dance company Immigrant Lessons to Los Angeles to show PatternNation's most recent collection at RAW LA fashion show and work on a music video for musician Lafa Taylor. In 6 days, I was responsible for painting a four wall and floor mural for the music video shoot as well as organizing the dance company of 5 dancers for our fashion show along with two other smaller dance video shoots. This week was all about strategy and organizing our time, so we could accomplish our goals during our short time in LA.
Pattern, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
Since I work for myself under PatternNation, I work with people who are already on board with the vision of the label. In university, however, I often had to persuade my professors to see my work which is a blend of fashion, street art, hip-hop, dance and play sculpture as "high art" and not something purely commercial.
Pattern, please tell us about your proudest professional accomplishment as a Fashion Label. There might be many, but there is always this proudest moment that you just want with share to everyone. What is it and why?
My proudest moment so far with PatternNation was the fashion show with Immigrant Lessons in Los Angeles. We brought street dance on to the runway and blew about the audience in a larger venue than would ever be possible in our home town of Vancouver BC Canada. With every fashion show PatternNation do we incorporate dance on the runway, something that I hope to see more often in the fashion world.
Pattern, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Every time I make work under PatternNation I am creative with my work. For example PatternNation Blobs, these are play sculptures made of used clothing and fabric that are filled with balloons and hung from ceilings or trees. They act like colourful clouds you can touch and play with. We have installed them all over the world for over a year now. These are an extremely creative component to what PatternNation offers as a label and often have audience members engaging with their imaginations in a new way.
What advice would you give to the people who want to be successful as a Fashion Label?*
Believe in your wildest ideas, if it's something you have never seen anywhere but in your imagination try it. Don't be afraid to be different.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
We are always keen to collaborate with photographers, dancers, models and musicians and will be based in South Africa until July when PatternNation returns to Canada for the rest of 2018.
This surrealist photo series is a collaboration between photographer Maggie Macpherson, costume designer/ art director Cydney Eva of PatternNation and makeup artists Miel Enage and Keiko Hosoi. Fragmented Virility aims to look at gender politics and androgyny through the mediums of textile art, body painting and experimental photography. Mountains of masculinity have been built up in today’s patriarchal society. Men and women are raised gendered and taught how to relate to their masculinity/feminity. In this editorial shoot set in North Vancouver’s Lynn Canyon mountain valley PatternNation aims to fragment and alter our everyday understanding of the masculine body. Each model in this shoot played a role in creating this narrative, by bringing their unique energy, relationship to gender and cultural perspective into the collaboration. To align with the concepts illuminated in Fragmented Virility, PatternNation’s collection of one of a kind garments use the colour blue: a reflection on how blue is used as a tool in gendering clothing for “boys”. Photographer Maggie MacPherson challenges virility (manliness) by shooting with mirrors and reflection as well as altering the images in post, this creates a conversation around self-reflection and perception of self. The photographic choices give the editorial a very surrealist effect, using nature's patterns to further illuminate our concept. Makeup artist team Miel Enage and Keiko Hosoi captured the essence of PatternNation’s other worldly patterns by creating distinctly unique and colourful painted looks for each model. Together this team of Vancouver Canada based artists bring you Fragmented Virility, a conceptual Editorial questioning normality, gender binaries and societal constructs.
Cydney Eva of PatternNation
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