Bangalore bred. NIFT alumna. Curly haired. Tomboy. Quirky. Part-time workaholic. Avid dreamer. Bibliophile. Obsessive coffee drinker. Mad Scientist. A mess of unfinished thoughts. Insomniac. Music head.
Parinitha, what are your passion and aspiration in life? How did you start as a Designer?
I'm passionate about bringing about a difference. A way of living with more authenticity. I believe in personifying our culture across the world. When I noticed that art forms are dying a slow death, I felt like their story needs to be told in whatever small way I can. Thus began my design journey.
Who is your inspiration in life Parinitha? How do you keep inspired?
My inspiration is anybody who is living life like a peaceful warrior. Making a difference in their way. Music, books and gallons of coffee keep me awake enough to find these stories and tell them to the world, in my way.
We all make mistakes Parinitha; we wish we could take back. Please tell us about time being a Designer; you wish you’d handled a situation differently with a colleague.
I work alone. But I know when people do try to help me out with their ideas, I get very defensive of my actions and thoughts. I'm still learning to let this go and take time to listen to what people say.
Parinitha, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Designer, how do you go about prioritising your clients’ needs?
Quality beats quantity any day. I'd make sure I can work around this most of the time. My clients have been supportive. And I make sure I'm honest with them if I know I won't be able to deliver something on time.
Please tell us Parinitha, about a time you had to be very strategic in order to meet all your top priorities as a Designer?
Every outfit brings about a new challenge as you always strive to be better than before. Strategies and timelines go hand in hand. I remember when I was showcasing at Bangalore Fashion Week, everything had to be well timed. Outfits, shoots, etc. And it all worked out.
Parinitha, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
This usually happens when we I have to decide colours for the outfits. Once I explain to them every little detail, then they see it the way I do.
Parinitha, please tell us about your proudest professional accomplishment as a Designer. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
The day I walked out on the ramp after my first show at Bangalore Fashion Week. I made all the outfits myself. Every one of them. It's something that will always make me proud, To be able to put out something like that. And the look on my parents faces when I saw them.
Parinitha, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I like a lot of drama in my garments, and that usually means the use of a lot of fabric. It's insanely exciting to imagine how it would look at the end of it. That's what always keeps me going.
What advice would you give to the people who want to be successful as a Designer?
Don't let go of who you are. Nobody can be you. You shouldn't want to be someone else. Find who you are, and everything will make sense. Be authentic. It's rare.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
I would like to sell my clothes in stores, boutiques, etc. Also, Editorials.