Nyx by Athena
Nyx By Athena marries unconventionality with the feminine. In contrast to the masculinity of yang energy, It is the ultimate yin: something creative yet simple, yielding but powerful. Nyx by Athena was created to showcase mystery, desirability and elegance. Her distinct preference for clean lines and a no-fuss aesthetic means each piece is timeless. The luxurious, natural fabrics will be treasured by the wearer for years to come.
Nyx, what are your passion and aspiration in life? How did you start as a Fashion Label?
My passion is to see Nyx by Athena flourish. Nyx by Athena started with a need to create high-quality, timeless pieces.
Who is your inspiration in life Nyx? How do you keep inspired?
Inspiration comes from other designers, different colors in nature, 1970's, 80's and early 90's aesthetic.
We all make mistakes Nyx; we wish we could take back. Please tell us about time being a Fashion Label; you wish you’d handled a situation differently with a colleague.
For my first collection, I felt that I had created too many styles just for the sake of creating lots of options. I've learned in time, that what my market wants is simple, clean designs, and not much fuss.
Nyx, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Label, how do you go about prioritising your clients’ needs?
You prioritise their needs by finding out what's missing in the market and then delivering what they want.
Please tell us Nyx, about a time you had to be very strategic to meet all your top priorities as a Fashion Label?
With my latest autumn collection I studied the market, my competitors, researched high-quality fabrics that I knew would be popular for the season and created my collection from there.
Nyx, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Delivering to my target market and receiving positive feedback.
Nyx, please tell us about your proudest professional accomplishment as a Fashion Label. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
When designers/publications I look up to, and influencers who I feel have an amazing sense of style send me positive feedback or are interesting in wearing my clothes.
Nyx, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I'm able to be creative with every collection, which is always an amazing, exciting and difficult process.
What advice would you give to the people who want to be successful as a Fashion Label?
Don't give up. Learn from your mistakes.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
Yes, I'd be open to working with other designs on a collaborative piece or an entire collection.
Photographer: Ryan Prado @ryanpradophoto