Nelli & Anastasia Kim / Ivanter


Nelli & Anastasia Kim / Ivanter




State / Region




Yes, Way Fashions works with responsible Russian artisans maintaining high attention to detail and care to sophisticated finishings, delicate natural fabrics in order to give you the full sense of cosiness and relaxation. Our brand has all season friendly collections. The clothes are not tied to AW/SS. We believe in a timeless, forever fashionable and sustainable wardrobe which is an antidote for fast fashion.

Nelli & Anastasia, what are your passion and aspiration in life? How did you start as a Designer?

Our idea for the brand was born in 2016. We just finished our postgraduate study in England and were energised to do something yourself. At that moment we both were working Nastya in the fashion industry, me in education. Looking from both sides (as in the fashion business and fashion conception) we came to the point that there is a lack of fresh, modern and comfortable brand in homeware. It came out completely naturally. I would say as a consequence of personal experiences and struggles. For instance, we had problems with sleep and keeping inner balance in that crazy circle of everyday life. So that's how eyeshades emerged.

Who is your inspiration in life Nelli & Anastasia? How do you stay inspired as a Designer?

everything whats around, daily life, people, talks, history, cultural heritage, ART!

We all make mistakes Nelli & Anastasia; we wish we could take back. What was the mistake you made in the past that you wish you can take back?

Ah, as a young company we made lots of mistakes! But I guess its a natural process of learning, and we like it. It won't be interesting if everything is prepared or done for us. That's how we grow.

Nelli & Anastasia, How do you describe yourself in terms of working with clients?

We provide customisation products for our clients and very sensitive to their personal needs.

Please tell us, Nelli & Anastasia, how do you prioritise work, social life, friends, and family?

We are trying to keep organic balance in terms of family and work. Give rest to our minds and come back with new energy. Since there are 2 of us, it is more comfortable to find a way how to take a vacation or personal time off.

Nelli & Anastasia, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.

Hm, we cannot remember any particular ones but guess sometimes it happens when you are in teamwork project. It is important to make a good explanation, listen to another point of view, get critique and show your ideas as well.

Nelli & Anastasia, please tell us about your proudest professional accomplishment as a Designer.

Since we are a young label we are proud to start changing the understanding of what loungewear label is and cultivate culture how you could dress when you rest, sleep or on vacation holiday.

Nelli & Anastasia, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?

We are creative non -stop! even in entrepreneurial issues, we keep thinking in a creative way

What advice would you give to the people who want to be successful as a Designer?

work hard, be passionate, have a good balance of being a realist and a dreamer!

Photo Credits:

Photo: Anna Logunova @ankanevasilieva \| Sergei Lomakin @lomakingg ; MUA Kate Luzina @aaskeza; Model: Jugend, Lian Serova @lianchous13