Melissa Valdez

1e3740557e57-Valdez_10230_smaller.png

Melissa Valdez
pbcmija@gmail.com
@pbcmija
Country
United States
State / Region
Texas
Others

ABOUT
I am a mommy first, dancer and yogi second, marketer, influencer, sports enthusiast, dot connector extraordinaire. My forehead displays and an invisible-to-me sign stating, "tell me your life story". People tell me I have a light to share with the world, and therefore, they feel entrusted to say to me their life stories. From there, I connect dots, make intros, and get things moving. 

Many ladies out there use the former NFL cheerleader card as their claim to fame. Here's mine: not only am I a former NFL cheerleader for arguably the world's most excellent team, the Dallas Cowboys. I also cheered for the San Francisco 49ers, plus, I served as an NFL cheer director for two sides and the Pro Bowl. I have a host of fabulous females I have friended and mentored and sometimes consider starting a dating service. My entire life was spent grooming to be a professional dancer, but I did obtain a BS in Marketing (I’ll say). 

Currently, I co-host a web TV show with my company's CEO. I work for a management consulting firm as the Director of Client Engagement and Events. Our firm consults executive teams with aggressive revenue growth goals in the B2B space. Working with a 90% population of alpha males has given me a new perspective, but I am positioned to do what I do best - connect. That is considered a phenomenon in my environment to the point where they are attempting to scale my natural actions. I can pick up the phone and call any C-level executive in my network and nine times out of 10; they will take my call. I receive consistent feedback and praise for my exceptional client experience design and execution. 

All of that said, my network is mighty. Hence, my influencer status. Fun fact: I have over 60,000 views for my exceptional writing skills on Trip Advisor. Therefore, I consider myself published! 

Personally, my most significant accomplishment is being mommy to my 8-year old sports junkie, whom I think should be a child model. As I relentlessly work to obtain momager status, I am also diligently pursuing my dream to own a beach house. In the past year, I have suffered divorce, narcissism, shoulder surgery, fleas from my three cats, and a trip to the ER after a failed American Ninja Warrior home obstacle attempt, and I am in my 40’s. My life is not perfect, and something always seems to hit the fan, but thankfully, my people are happy, healthy, and safe, so life is not so bad. I look at the experiences as making me more relatable.

Talk to me about:
•    Influencer & Advocate Marketing
•    Dancing, Choreography, Competition Judging
•    Event Production
•    Becoming an ambassador
•    Fit, Mommy, and Child Modeling
•    On-Camera hosting
•    Consulting
•    Writing, Guest Blogging


Our readers would love to get to know you more Melissa. Tell us about yourself, what is unique about you, your brand or the services you offer?

I am a mommy first, dancer and yogi second, marketer, influencer, sports enthusiast, dot connector extraordinaire. My forehead displays and an invisible-to-me sign stating, "tell me your life story". People tell me I have a light to share with the world, and therefore, they feel entrusted to say to me their life stories. From there, I connect dots, make intros, and get things moving. 

Many ladies out there use the former NFL cheerleader card as their claim to fame. Here's mine: not only am I a former NFL cheerleader for arguably the world's most excellent team, the Dallas Cowboys. I also cheered for the San Francisco 49ers, plus, I served as an NFL cheer director for two sides and the Pro Bowl. I have a host of fabulous females I have friended and mentored and sometimes consider starting a dating service. My entire life was spent grooming to be a professional dancer, but I did obtain a BS in Marketing (I’ll say). 

Currently, I co-host a web TV show with my company's CEO. I work for a management consulting firm as the Director of Client Engagement and Events. Our firm consults executive teams with aggressive revenue growth goals in the B2B space. Working with a 90% population of alpha males has given me a new perspective, but I am positioned to do what I do best - connect. That is considered a phenomenon in my environment to the point where they are attempting to scale my natural actions. I can pick up the phone and call any C-level executive in my network and nine times out of 10; they will take my call. I receive consistent feedback and praise for my exceptional client experience design and execution. 

All of that said, my network is mighty. Hence, my influencer status. Fun fact: I have over 60,000 views for my exceptional writing skills on Trip Advisor. Therefore, I consider myself published! 

Personally, my most significant accomplishment is being mommy to my 8-year old sports junkie, whom I think should be a child model. As I relentlessly work to obtain momager status, I am also diligently pursuing my dream to own a beach house. In the past year, I have suffered divorce, narcissism, shoulder surgery, fleas from my three cats, and a trip to the ER after a failed American Ninja Warrior home obstacle attempt, and I am in my 40’s. My life is not perfect, and something always seems to hit the fan, but thankfully, my people are happy, healthy, and safe, so life is not so bad. I look at the experiences as making me more relatable.

Talk to me about:
•    Influencer & Advocate Marketing
•    Dancing, Choreography, Competition Judging
•    Event Production
•    Becoming an ambassador
•    Fit, Mommy, and Child Modeling
•    On-Camera hosting
•    Consulting
•    Writing, Guest Blogging


Melissa, what are your passion and aspiration in life? How did you start as a Others?

My passion is being a mommy, and I aspire to be the best one ever. I am, after all, raising an adult man, and being a mom has given me an incredible perspective and outlook on life and raising children to be outstanding adults. 

I am also passionate about dance and yoga. My body looks better than it ever has and I am 42 years old. Thanks to yoga. I can also still outdance 20-somethings in class, even though I have to ice my knees for three days following.

Human kindness, varying perspectives, general respect for all humanity, and being a Christian is super important to me. I respect all views and people and wish that others would stop being so judgemental on frivolities like where a person attended school or what they wear. It's so shallow.

Finally, I am passionate about the beach and living by the water. Water is peaceful and calming to me in my chaotic life. Unfortunately, I am stuck in Dallas, TX, for now, but there are worse places to be. If you are unaware, there is no beach in Dallas. 

 

Who is your inspiration in life Melissa? How do you stay inspired as Others?

My inspiration is my son. That may sound cheesy, but it's true. I have a human being who looks to me for consistency, comfort, and to be an example of what a decent human being should encompass. It is a heavy responsibility, but one in which I take pride. After my experience with my narcissistic, sociopathic ex, I take the responsibility of raising a man quite seriously.

I am also inspired by people who don't give a f*ck. Women, I enjoy reading about include Elizabeth Taylor, Princess Diana, Jacqueline Kennedy Onassis, and Coco Chanel. People who are real, genuine, kind and open are people I genuinely respect and admire, regardless of their social or celebrity status.


We all make mistakes Melissa; we wish we could take back. What was the error you made in the past that you want to you can bring back?
Oh hell, how much time do you have?

First mistake - not going to college. I decided to pursue my dream of being a Dallas Cowboys Cheerleader, then a professional dancer. I went back to school and graduated with a BS in Marketing from the University of Phoenix at 33. Some people might look down on that, but the fact I did it, makes me proud of myself. My other two regrets are my marriages. In the midst of cheering and thinking I could be a dancer, I also decided to marry at 22. You can imagine that child marriage did not last. So, when I married the 2nd time, I knew in my heart before we married, we should not have, but I did, because I loved him. We created my son, which is without question the greatest gift, but I think I may have had some divine intervention and had my son anyway without marrying such a douchebag. So, now, not only am I somewhat embarrassed at times regarding my education but now I am twice divorced. If I had it to do over again, I would have never gotten married (pregnant yes) and received my degree from the University of Texas. #hookem


Melissa, How do you describe yourself regarding working with clients?

I can say with 100% certainty that clients love me. They do. I can attribute this to the fact that I genuinely care about the client experience, and that I am curious to learn about emotional drivers and what motivates others. Respecting time, reading energy, and smiling helps. One will often hear me say that I speak to my 8-year-old, in the same manner, I would talk to a world dignitary or a CEO. People are people, regardless of titles, education, and socioeconomic status. It does not take long for people to connect with me, because I genuinely make them feel like the most critical person in the room, without manipulating. After that connection, I introduce data and solutions. 

Please tell us, Melissa, how do you prioritise work, social life, friends, and family?

Prioritizing can be tough. However, my son always comes first without hesitation. Fortunately, my job hours are mostly flexible, and I am allowed to make time for exercise, friends, family, and my least favourite activity - dating. Food is also a priority. I have never been one of those people who claims to have not eaten all day - that's ridiculous to me, lol.

Melissa, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
This frequently happens with my CEO and partners in the firm. These gentlemen are incredibly successful and great at what they do. Since I am one of a few females, and my personality is energetic and full of light, the interactions are quite impressive. I find that I usually argue the softer, empathetic, emotional side of the issue and because men are wired differently, and they trust my instincts in regards to connection, they listen to me. In fact, we have built an entire program based on my client experience design and success in connecting and nurturing relationships that have converted to anchor accounts. We are now attempting to scale those actions. I don't win every argument, but I am respected, and they listen to my opinion.

Melissa, please tell us about your proudest professional accomplishment as a Others. 
The fact that I was able to convert the dream of becoming a professional cheerleader and dancer to coaching and mentoring young women in the same mindset, to exiting the NFL and now serving as an influencer in a corporate environment, all because of my creativity and ability to emotionally connect sometimes blows my mind. 

Melissa, please give us an example of a time you were able to be creative with your work. What was exciting or challenging about it?
I am fortunate in that I had the opportunity to display creativity as a choreographer and coach while working in the NFL. In fact, I had it every week developing new dances and enhancing the programs. Most recently, in my current position, I have influence over the scripting for our Web TV show speaking to B2B executives, which is parallel to cheering in the NFL (or not...). I was also hired to design a program for our executive briefing centre from scratch. Every detail in the space, for the clients, and internal marketing was left in my hands. The program has paid off dividends for the firm. Wait, I need to ask for a raise...

What advice would you give to the people who want to be successful as a Others?*
*
Be authentic. Always. People can still smell the BS. Some so many young women are trying to be famous and be the same. It's becoming mainstream and not unique. Be you, and embrace everything about you, the good and the not so perfect.

Photo Credits:
Randy Harris
Wade Livingston
Jowdy Photography