I achieved a 2.1 in English Literature Bachelor of Honours and went on to complete a Masters in Fashion Journalism at London’s College of Fashion.
Since then, I have worked in the retail doing various roles from fashion buying to supplier management and account management at well known British businesses such as Oliver Bonas, The White Company and John Lewis. My most recent role was a Senior Online Merchandiser for johnlewis.com.
I have recently decided to pick up my writing and work as a freelance content writer. I currently have a freelance content writer role with a regular design business called Fashionizer. Here, I write their blogs, press releases and all website content.
At the same time, I am setting up my fashion and lifestyle blog called southside stories which documents my style diary in south-west London.
I love fashion and writing, and my dream career is to combine them both and fashion blogging allows me to do that.
My critical skills are copywriting, website content and blogging ideally for a fashion business.
Would you like to complete our full Editorial interview or skip straight to uploading your photos? (12 more interview questions).
Our readers would love to get to know you more Meg. Tell us about yourself, what is unique about you, your brand or the services you offer?
I decided to take the plunge and leave my 15+ year retail career to pursue my dream job. Combining what I love - fashion and writing. It was a significant and scary decision with many risks. Despite this, I did what I had to do to live a happier more fulfilled life, and I’d like to take my followers on the journey with me. To inspire them and show them that sometimes, risks are worth considering.
Meg, what are your passion and aspiration in life? How did you start as a Blogger?
I started as a fashion blogger because I love fashion and writing. I was doing a job that I didn't enjoy and finally realised that doing what you love is more important than the salary or the kudos of a corporate career.
I aspire to be a leader in the blogging industry and share my fashion knowledge, style and passion with my followers. Ultimately I want to become a fashion influencer, working with big, renowned brands and helping other find their form, niche and to enjoy fashion as much as I do. I want to inspire people by doing the hard work for them and trawling the high street and fashion brands to find the best buys, so people don't have to. I want them to look to me to curate their wardrobes for them.
Who is your inspiration in life Meg? How do you stay inspired as Blogger?
My inspiration comes from both a personal and professional angle. My mum inspires me every day with her patience, her tenacity and her love and support for her family. My partner picks me up when I’m down, supports and encourages me when I’m having an ‘oh god what have I done moment’. My twin motivates, advises and listens to me ranting about something she has no interest in or understands but will sit and pay attention to my musings.
From a professional perspective, I look at the successful bloggers - Kat Farmer, Fran Bacon, Peony Lim, The Londoner to name a few. They keep me motivated and remind me of my goal and where I want to be in the next five years.
I also keep myself motivated and focused by visiting lots of different places, attending fashion events, reading magazines and books and continuously learning and developing my skills in this new domain. After all, the only one that can make this happen is me!
We all make mistakes Meg; we wish we could take back. What was the error you made in the past that you want to you can bring back?
I made the mistake of 'following protocol'. Falling into the corporate trap and thinking this is what I 'should' be doing. It wasn't, and I should have taken the plunge years ago or at least started my blog earlier. Oh well, hindsight is a great thing as they say.
Meg, How do you describe yourself regarding working with clients?
Collaborative. I bring ideas to the table, and I listen to others so that everyone is heard and everyone will be happy with the result. Communication is key. I ensure the communication lines are open, honest and frequent so my clients know where I am at with a project and I can manage their expectations, discuss any blockers and share ideas.
Please tell us Meg, how do you prioritise work, social life, friends, and family?
I have an extensive to-do list and a real diary (I don't just rely on my phone calendar!). I usually create a timetable for the week, so I know when I should be doing/completing something so that everything is scheduled in and I don't miss or forget anything. Working hard and playing hard is essential to me. After all, that is why I did this - for a better work/life balance. My friends, family and social life, keep me positive, give me a vent and take my mind off work, so they are very much a high priority as it is them that makes my work life more productive and efficient.
Meg, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Working as a freelancer, like any job, comes with its pros and cons. At the end of the day you are working for a business, and although you are your boss (another reason why I took the plunge), you do have to make on board what they are looking for even if you don't necessarily agree. I'm currently writing for a fashion design business, and they're very traditional and set in their ways. I've had to talk them round to my way of thinking on some of the content for the blogs to make them more engaging, relevant and current. I now have more freedom and autonomy with the blog topics and content.
Meg, please tell us about your proudest professional accomplishment as a Blogger.
I haven't been doing it for long, so I guess the most significant accomplishment so far was taking the risk and starting it in the first place. It was scary and exciting all at the same time, but I knew it was the right thing for me, so I'm proud that I took the risk even though I don't know where it's going to make me.
I did also attend a fashion event for a well known British womenswear brand in a luxurious venue and met and interviewed my blogger idol - Kat Farmer of doesmybumlook40inthis blog - so for me, that was a proud moment.
Meg, please give us an example of a time you were able to be creative with your work. What was exciting or challenging about it?
The whole process of owning a blog is creative and exciting! From creating and designing your website to choosing the blog content and writing about it. I'm attending a lot of creative events in London for inspiration and blog content such as the Chelsea Flower Show, which in itself is an artistic and imaginative experience. I love sharing my musings and photographs on my blog when I do things like this.
I guess its the technical side that is most difficult. I haven't created a website before, so I've been teaching myself with a lot of YouTube tutorials, reading other peoples experiences and advice and developing my technical skills. In the short time I've been doing this I have grown so many new skills and learnt so many new things which come with building your website.
The creative difficulty is, most definitely, coming up with something genuinely unique amongst a sea of established fashion blogs. Every blog will inevitably be different due to personal style and taste but what can I offer that is entirely new and different to my readers? That is something I'm still trying to cultivate!
What advice would you give to the people who want to be successful as a Blogger?*
Work hard and power though. Don’t give up. You will have 'what have I done' moments, feel overwhelmed and intimidated by of the fierce competition out there but remember, with the lows come the highs and the highs are well worth it.
Also, take some 'me' time. Turn off your laptop, put your phone away and sit and watch Love Island with your loved one. These moments are unique and should be cherished for their sake as much as yours.
Are you interested to be referred to our private clients from the US, UK, Europe, Japan, Singapore, South Korea and Hong Kong? Are you able to travel for work?
Now for the best part Meg! Please upload 5-10 photos so we can get to see your work.
Photographer: Jon Campbell (aka my boyfriend)