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I am a creative person, and I like researching history for inspiration. I have an MBA in marketing and advertising, and that helps me create products that are easy to sell afterwards. I love and participate in the whole production process of making my t-shirts and sweatshirts. I speak English, Russian, French and Armenian. Currently interested in the American market, mostly California, NY and Massachusetts.
Our readers would love to get to know you more Mary. Tell us about yourself, what is unique about you, your brand or the services you offer?
I combine history, graphic art and fashion in my collections for Shabeeg. It's the holy trinity embedded in our brand DNA.
Mary, what are your passion and aspiration in life? How did you start as a Designer?
Accidentally, in the pursuit of finding my true calling, I went for a crazy idea in my head to create basic t-shirts and sweatshirts with our country's rich history and heritage as prints. Moreover, so it turned to be interesting for a specific niche, and that's how it all started, I was motivated to continue, and I am currently working on Shabeeg's 5th collection.
Who is your inspiration in life Mary? How do you stay inspired as Designer?
Armenia is an ancient country, and I look back in our history for inspiration, and every time a confident persona inspires me, whether it's a queen or a king or story or even across stone I find in one of the yards of our million churches. I also get inspiration from nature here. Armenia inspires me.
We all make mistakes Mary; we wish we could take back. What was the error you made in the past that you want to you can bring back?
One thing that describes me is that I never regret. Moreover, because I never regret I also don't keep in mind what I should regret.. Not saying I haven't made mistakes, I don't recall them.
Mary, How do you describe yourself in terms of working with clients?
My marketing education has taught me that the client is always right and I try to go along their wishes and make them happy or explain to them why it's not realisable and suggest another option close to their desire.
Please tell us, Mary, how do you prioritise work, social life, friends, and family?
In my case, it's work, work, work :) I am in love with my job. Although I have a lot of other obligations in life, I guess I'm good at multitasking.
Mary, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
The hardest is with pattern makers. Their education puts them in individual boxes of what can be done and what can't. Moreover, since I don't have that education, I think outside that box, and it sometimes is hard to deal with them. So, once when they were trying to explain to me why it's impossible to do as I wanted, I just took the scissors and cut it the way I wanted, and it worked out, to their surprise.
Mary, please tell us about your proudest professional accomplishment as a Designer.
Having runways in NY and LA during NYFW and LAFW in the year 2018.
Mary, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
During the creation of our last collection inspired by the Armenian national costume, I set a challenge for myself to make modern versions of Taraz, our national costume. The responsibility was high, and I took a class in pattern making to be able to create my desired patterned myself. I also researched our national costume and its history. One, in particular, caught my eye. It was an outwear with one big eyelet on each arm, trimmed with fur. I turned it into a sweatshirt, with ribs instead of the fur and it became the best selling peace in the collection.
What advice would you give to the people who want to be successful as a Designer?*
Dream it, do it. Having a designers eye means first visualising in your mind then putting it onto paper and making it happen.
Now for the best part Mary! Please upload 5-10 photos so we can get to see your work.