Lyubov Urbanovich

"Inspiration is everywhere; you just need to stop for a second and take a look."

Name: Lyubov Urbanovich

Location: Moscow, Russia



Profession: Photographer

Email Address:

About: I graduated from a visual arts college the long time ago. Then, I did not treat my profession seriously, but I remained interested in various arts. After studying other topics, I returned to my original interest - it has translated into the passion for photography. I want to take as many pictures as possible - everything and everywhere.  Currently, I am a student of Moscow photography school Photoplay, which contributes to my plan to become a professional photographer.

Tell us something about yourself. What you do, passion and aspiration in life?: I am a beginning photographer. Just a few years ago when I took my first photos, I started shooting everything, and in numbers, I couldn’t think this hobby would develop into something greater. Looking at works by talented people, studying photography, I begin to realise that photography is an art that enchants and attracts the spectator; how ever, I want to get as close to this art as possible.

Who is your inspiration in life? How do you keep inspired?: Certainly, such legends as Sarah Moon, Erwin Olaf, Egon Schiele and other talents don’t let you stand still. At the same time, even simple things such as a ray of light falling onto fruits or flowers, or simple glass or water - once I get in contact with them and take my camera, nothing can stop me. Inspiration is everywhere; you just need to stop for a second and take a look. However, if this is just a moment you have to catch it, register it or make a quick sketch; after that, you really need to rush to take your picture. 

What is your aspiration in life?: Getting closer to art and hoping that it won’t oust me.

What is the most challenging part of your profession?: Bringing photographs to the level I want without over doing it - nothing’s perfect.

We all make mistakes we wish we could take back. Tell me about a time you wish you’d handled a situation differently with a colleague.: Sometimes, I am not good at controlling the process; I just let other team members influence the sessions, the creative process, which damages the outcomes. 

When you’re working with a large number of customers, it’s tricky to deliver excellent service to them all. How do you go about prioritising your customers’ needs?: I work hard on keeping the number of customers at an optimal level, by my ability. I try not to take more orders than I can fulfil. 

Tell me about a time you had to be very strategic to meet all your top priorities.: We all need to organise photo sessions urgently from time to time; I am not an exception. Here is a situation of preparing one of such photo sessions: first, I had to select a model and a location, but finding a make-up and hair stylist is equally important. If the project is big, I’m looking for an assistant (in case the project is complex, I try to find an assistant at the very beginning).

Give me an example of a time when you were able to successfully persuade someone to see things your way at work.: During one photo session, I had a little argument one on how to take a picture of the model better. I proposed to take a couple of shots the way I wanted them to be set and a couple of shots, and we compared the shots then, and I managed to convince the model that my shots were better.

Tell me about your proudest professional accomplishment.: I have learned to organise photo sessions and support the working environment. I really learned how to direct my photo sessions.

How old do you have to be before it can be said you died of old age?: I will not live that long.

Do glow-in-the-dark objects stop glowing when somebody turns the lights on?: Not to me.

If parents say, “Never take candy from strangers” then why do we celebrate Halloween?: Good question, but Halloween is not celebrated in our country.

If one man says, “it was an uphill battle,” and another says, “it went downhill from there,” how could they both be having troubles?: May be, one overestimated the problem, while the other underestimated it. Nobody’s perfect.

Photo Credits: Photographer and stylist for all photos: Lyubov Urbanovich @urban_lyuba
Models: Ангел Ульянов @angel_ulyanov, Kosova Daria @dariakosovaa, Lou-Lou Soulbabe @sladky_bubaleh