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My mind and how I believe Humanity is a rare chance for life. It's so rare we haven't found it anywhere else in the universe. So it's my job to take every production to its maximum point, because who's to say this moment will ever happen again.
Kevin, what are your passion and aspiration in life? How did you start as a Creative Director?
My passion is music! In high school, there wasn't anything more important than my computer, headphones, FL Studio. The love for music production has always fueled my work even to this day. As a creative, I pride myself on know different forms of media(music, video production, graphics, photography). My goal is to take all the knowledge of all different productions and put them into one beautiful project that the world has never witnessed before.
Who is your inspiration in life Kevin? How do you keep inspired?
My passion comes from my father. He is a president of the only H.B.C.U. in the city of Louisville, KY. He also is a pastor of the largest black church in the state of KY. Every day he wakes up around 5 a.m. just to read and study his bible. During the regular work hours, he would always attend meetings or has speaking engagements across the nation. When he's home after a long day, he will run 8 miles a day(because he believes he's getting fat). My father is a true hustler, and more importantly, he is my inspiration to be the greatest man in my family.
We all make mistakes Kevin; we wish we could take back. Please tell us about time being a Creative Director; you wish you’d handled a situation differently with a colleague.
Months after college I still had party fever. I had a great opportunity to create a campaign for the city of Louisville. Well I didn't take it seriously I was in my early 20s, and I lived for the weekend. I didn't meet the deadline and let's say I haven't heard from that guy again. Big mistake, but It would never happen again!
Kevin, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Creative Director, how do you go about prioritising your clients’ needs?
I like to develop a relationship with my clients. I don't go into knowing their families and friends, but I want to know what they are passionate about and what's their drive. Before working with someone, I talk to them as a human being and not clients. Yeah, I want to focus on the brand, but when you and the clients see eye to eye magic is created!
Please tell us, Kevin, about a time you had to be very strategic to meet all your top priorities as a Creative Director?
A few years ago I worked on a project for a private school in Indianapolis, IN. I was commissioned to create a commercial for their open house. The catch was I had to shoot the students without showing certain kids faces(parents are strict on who sees their child). So that was a challenge, but I pulled it off. I met their demands and got asked to come back for some follow-up work.
Kevin, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
When working at the Hoosier Lottery I took over video production for the company, but quickly found out we had no studio. My job was to conduct interviews during the day with jackpot winners and show them hospitality that every jackpot winner deserved. The lottery didn't have anything set up for the winner, but a waiting lounge that didn't separate big winners from little winners. I suggested to them that we create a winners circle to enhance the experience of being a jackpot millionaire!
Kevin, please tell us about your proudest professional accomplishment as a Creative Director. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
I feel like every creative has a city that they venture to alone, for me it was L.A. Going to L.A. was one of the biggest experiences of my life. I had a close friend who styled for B.E.T.'s 106 & Park who invited me out for the 2016 BET Awards. Luckily my uncle lives in L.A. and lets me stay for free. I got a flight out a week before the actual awards and was instantly overwhelmed by how big the city is. Later that week I linked up with my good friend Fhonia Ellis, and she got me access to everything I need for the awards. Being backstage with so many people you see on the big screen it just hit me like, "Wow did I make it to the next level". Shortly I went back to the struggle bus in the Midwest, but it was an amazing adventure that I will never forget.
Kevin, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Right now I'm in the process of work on my solo project. This is something I have been working on my whole career as a projectionist. I have only wanted to do a classical project. To get to that level, I sharpen my skills for years until I reached a professional level to reproduce my ideas. I'm excited because after the music is created, I can use my other gifts to brand and direct my videos.
What advice would you give to the people who want to be successful as a Creative Director?
My advice to anyone who wants to be a successful creative...NEVER FOLLOW RULES! You are an artist and what you make is just like a fingerprint, it can never be duplicated. You are original and the only people who want to stop you are the people who want to be like you!
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
I'm looking for all types of collaborations. I want to create promotions and campaigns to that are unique in pushing the limits of that brand, talent, and creative mind.
Photographer: Kevin Cosby @vizualzllc