I'm a creative with a focus on street/fashion/ portrait photography and editing. I studied photography at Merced College and have been doing freelance work for local artists and clothing brands and also selling physical prints of my work. My style mostly consists of 90's-early 2000's rap scene full of vibrant colors and fashion from that era. Growing up with older siblings in the early 2000's, I was introduced to rap music, and I fell in love with that whole culture. I recall seeing music videos from that era and seeing these artists dress so differently from the norm and living this rockstar lifestyle with unrivalled confidence I wanted it all. I attribute my style to that scene but of course with my twist on things. I constantly thrift for old baggy windbreakers and jackets from that era mixing my style full of patterns. I’ve always wanted to model and show off my style which is actually how I got into photography.
Like my fashion sense, my photography style is very colorful and vibrant. I specifically choose colorful backgrounds and contrast it with the clothing that I style my models in. I find setting up a shoot the most interesting part of being a photographer. I do my art direction which includes setting up backgrounds, styling and picking my models etc. In most of my work, you will notice a subtle use of primary colors (blues, reds, yellows) which has pretty much been a theme for me.
Coming from a small town, I am proud of where I'm from. Although Merced may not be much of a city compared to bigger cities, it’s where I’m from! Being from here has made me very resourceful as an artist and in life in general by forcing me to make the best with what I have to work with. I want to show people that you can make something out of seemingly nothing artistically whether you’re in a big city or from a small town. The possibility is there, and you can turn your ideas into reality and create something unique and interesting. This is me, and this is my art!
Our readers would love to get to know you more Joseph. Tell us about yourself, what is unique about you?
What makes me unique as an artist and person in general is the love and passion I put into my work. I'm big on the slightest details in my work whether it's setting up, during the shoot or in post-production, everything needs to be right for me to put a project out.
Joseph, what are your passion and aspiration in life? How did you start as a Photographer?
My passion in life is all music/Fashion related. The power of music can make you feel any emotion whether it be sad, mad, happy or powerful. Fashion helps to express an individual without that person having to say anything, and more times than not a person fashion sense is based directly on their taste in music. For me, it started out with my love for music, and then the visual aspect of music which includes the fashion and photography and videos. I've always been known as the "stylish" one amongst my friends, and I wanted to start my online vintage store but needed people to model my clothes. So I came up with the idea to make a whole look book and asked friends to model for me which is actually how I got started with this in the first place. The photography all started when I decided to utilize a camera my parents had bought and forgotten about over the years. I started practising shoots with some of my more fashionable friends and received a nice response from my peers when they started to notice my work. Not too long after I started taking photography classes and learned how to edit as well. Now I do freelance work.
Who is your inspiration in life Joseph? How do you keep inspired?
My parents are my main inspiration. They are very hard workers and their dedication to raise and love me for all these years means so much for me to work hard and to always put effort into any I do. And to always stay true to me. Art-wise I stay inspired by looking at old magazine editorials and watching interviews and music videos from a wide range of artists. Seeing fresh new ideas from other creative minds drives me to push the envelope for my work.
We all make mistakes Joseph, we wish we could take back. Please tell us about time being a Photographer, you wish you’d handled a situation differently with a colleague.
Coming up in the photography game, you learn a lot about how to do and not do business. When you first start off, you're more prone to make bad decisions with your clientele. One mistake I can recall early on was sending samples of my edits to a client without being paid for my service. They didn't respond back to me and ended up using the images anyways. They still gave me credit for my work but just never paid me, and I didn't do contracts at the time. So now I make it a point to have a basic contract set for anyone I work with.
Joseph, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Photographer, how do you go about prioritizing your clients’ needs?
One thing I make sure to do is to work with one client at a time and not to start another project until I am done with the current one. I work closely with my client and take into account any ideas he/ she has and give my input to try and build on their ideas. The result is all that matters, and as long as they are happy with my work, I've done my job.
Please tell us, Joseph, about a time you had to be very strategic to meet all your top priorities as a Photographer?
For me, it's all been a matter of taking and accepting clients one at a time and not taking on a new one until finished.
Joseph, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
One way I've persuaded someone to see things my way would have to be whenever I work with my models and try to tell them how to pose and where to look so that the image can look the best. Some models can be sceptical at first, but once they see the results, they will understand.
Joseph, please tell us about your proudest professional accomplishment as a Photographer. There might be many, but there is always this proudest moment that you want with share to everyone. What is it and why?
My proudest moment has to be when I got to shoot for a clothing brand called "Push Trees". They are a streetwear brand based in California. I was able to meet with them through a mutual friend who recommended me to them, and they liked my work, and we were able to do business together. I was paid my hourly rate plus I charged for each image I sent to them.
Joseph, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I had a lowlight assignment for one of my photography classes, and it was the first time I've done low light photography. The difficult part for me was figuring out how I can stay true to my style while incorporating low light techniques. I do fashion portraits that consist of bright, vibrant colours. So for this assignment, I chose to shoot a friend of mine outside of a local restaurant that had a red neon sign out front, and I had my model face towards the sign. The result came out great as the sign painted his face red from the reflection of the red light. He also had sunglasses and a set of grills on which also reflected off the light and made for a pretty sensational image.
What advice would you give to the people who want to be successful as a Photographer?*
Develop your style, be consistent, try new techniques, take photography classes, utilize youtube tutorials, get out of your comfort zone, NETWORK
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
Yes! I'm open to collaborating with anyone. I'd love to work with both new upcoming and established models and any brands (preferably streetwear)
Now for the best part Joseph! Please upload 5-10 photos so we can get to see your work.
Joseph Ramiscal Instagram: @joes__dope Twitter: @jpegmoneysigns