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Having an experience of shooting street, cityscapes, and architecture photography, trained me to be versatile with composition, play with creative perspectives, and helping me with color editing. I think shooting people is not only about the model; I always try to be half and half, 50% model, 50% background to be able to put my style into the pictures. Becoming a photographer in a city like New York teaches you perspective, light, scale, and shadows... everything. I try to replicate the perspectives and colors that I originally see when I'm there, drawing my inspiration from the city, its weather, its colors, and its people.
Johan, what are your passion and aspiration in life? How did you start as Photographer?
Art is my passion; I always had a desire to be able to show the world how I see everything around me, I have been into art since I was a kid, painting and playing instruments, then I went to Art school in Colombia where I became a musician and started teaching kids and adults. I used to make music, do graffiti but I felt it wasn't enough, that's when I moved to the United States, and I started studying photography by myself, and I became a self-taught photographer and started working as a freelance.
Who is your inspiration in life Johan? How do you stay inspired as a Photographer?
My parents, if it weren't for them, I wouldn't be where I am, doing what I do. And also, myself, I always try to push my self to the limits to grow as an artist and as a person.
We all make mistakes Johan; we wish we could take back. What was the mistake you made in the past that you wish you can take back?
I do not see mistakes as mistakes; I see them as experiences that become knowledge, teaching us every time, and making us what we are.
Johan, How do you describe yourself in terms of working with clients?
I always try to work with people, not for people. I like to create a bond of trust in order to work with the greatest possible comfort.
Please tell us, Johan, how do you prioritize work, social life, friends, and family?
Work is really important to me when I shoot. I don't feel I am working; it is passion. Social media is a tool, not life. Make as much friends as you can; connections are always an important key for everything in life. Family first, no matter what.
Johan, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Once, I took photos of a wedding, I was a little bit scared because it was my first time shooting one, I have always been an urban photographer, and I had never worked with a couple. They asked me to do some photographs, but I explained my ideas, placing my personal touch in the photos, which gave me full creative control, the best results, and they love it.
Johan, please tell us about your proudest professional accomplishment as a Photographer.
I got contacted by a creative director of Ogilvy Commonhealth in Parsippany, New Jersey. They wanted to bye some of my pictures to print them in the walls of the new building on the campus. It is always amazing to see your work printed somewhere.
Johan, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I was contacted by a fashion designer to shoot a lookbook for her brand. I was very happy she got to me because of my style and the way I work, being able to have creative control of the session. At that point, I was excited because it was my first time working with a brand, but I was scared for the same reason.
What advice would you give to the people who want to be successful as a Photographer?
Never stop shooting; do not be scared of failing; you will always learn from every mistake. Push yourself to the limit and always be yourself. Before you are an artist, you have to be a person, be honest and humble.
Photographer: Johan Roman @imjostt