Jessica Leigh


Jessica Leigh

@jessicaleighlabel and @jessic


New Zealand

State / Region


Fashion Label


I am 21 years old, and I've always been working. If I want nice things, I have to work for them. I've been through hell and back but use that as inspiration to keep going rather than it holding me back.

Jessica, what are your passion and aspiration in life? How did you start as a Fashion Label?

I have always wanted to do fashion since I was little. I originally wanted to be a model, which I have done some modelling, but I've always loved drawing people and started sewing when I was 11 years old, so I got into fashion design and wanted to do it ever since, and this year I've been able to work on starting my label on my days off and slowly get up and running.

Who is your inspiration in life Jessica? How do you keep inspired?

My inspiration is life. Things that happen in life- to me inspire my collections. I use things that happen to reflect on and help me move through a tough time rather than dwelling on it and not getting through it. I lost three family members in a year last year, and I kept going because I know they wouldn't want me to give up.

We all make mistakes Jessica; we wish we could take back. Please tell us about time being a Fashion Label; you wish you’d handled a situation differently with a colleague.

My team is just one (me), so I don't have any colleagues. I do know though that I need to take regular breaks while I'm sewing. Otherwise, I start making mistakes. I get so caught up on finishing things before I take a break, even just having a ten-minute break I'm like no let's get this sleeve finished first.

Jessica, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Label, how do you go about prioritising your clients’ needs?

I am a different sort of fashion label; my fashion label isn't made to order. I've made all my stock already, so it was on the website and got sent out as soon as the client purchases it. But I do fix some things. I have a dress with a thigh-high slit, so I offer if it is too high to sew it down a little bit for them to make it more comfortable.

Please tell us, Jessica, about a time you had to be very strategic in order to meet all your top priorities as a Fashion Label?

I've had to be very strategic this whole time. Before launch not sharing too much but sharing enough to keep people interested. Marketing it in different ways- I did an Instagram live showing all the pieces off in my recent collection so customers can see it from a different viewpoint and also meet me themselves in a way.

Jessica, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.

Well, I work at home, and this year I moved back home to my parents to be able to put as much funds as I could into my label. Sometimes they would suggest things to help but I would show them my way, and we would discuss it but still do it my way.

Jessica, please tell us about your proudest professional accomplishment as a Fashion Label. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?

I have had a few opportunities so far but my first day is launching my website it had a lot of visitors which I was quite happy with.

Jessica, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?

I work in a creative industry and always like to get creative with my work. I’m also a perfectionist so when something doesn't look quite right but looks fine to someone else I have to fix it either way to please myself.

What advice would you give to the people who want to be successful as a Fashion Label?

To work really hard and make sure you want it. Get your design degree, learn how to sew as you'll have to fix things, also get some knowledge in business and social media.

Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?

No I’m not looking for a collaboration.

Photo Credits:

The photographer is
Isabella Bennett