Iysee Sowerby

"I'm not where I envision myself to be yet, but as long as I am making a dedicated effort; I am content."

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What is your location, Iysee?
United States

State / Region
New York

Firstly Iysee, how would you best describe yourself?
Creative Director

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Iyseeplease tell us your talent/work rate per hour?
Open for discussion

Iysee. Tell us ABOUT yourself. 
Ever since I was a kid, I had a broad imagination that could be described as limitless. Although I excelled in the other subjects, art was my favourite class hands down. I discovered that I had the power to express myself and how I perceived the world around me. I continued to be inspired and take art classes all the way up through high school that ranged from design to photography. 
After high school, I earned my bachelors degree in communications and business at the University at Albany. With my degree, I plan on starting my own creative directing firm servicing magazines and media primarily. 
At the moment, I am still on my journey to be coming becoming a successful creative director. I am actively working on building experience in every facet of creating effective visuals, which include design, modelling, photography, etc. I recently had the opportunity to spend the summer in Los Angeles, working under a celebrity stylist. There, worked with with Tito Jackson, on the set of Revolt TV (Sean Combs' tv network), etc. I am also working on my own project, while learning modelling technique and photography. 

Would you like to complete our full Editorial interview or skip straight to uploading your photos? (12 more interview questions).

Our readers would love to get to know you more Iysee. Tell us about yourself, what is unique about you?

Ever since I was a young kid, I had this broad imagination that could be described as limitless. I remember I had had my first music and art classes in Pre K and that was it. There, I discovered I had a power that gave me my own platform to express myself and how I perceived the world around me. I fell in love with movies and characters, which lead me to action figures and video games. As I grew older, I felt the need to expand upon my fantasies and creative ideas through fashion and magazine exposure. I would study magazines and movies for hours getting lost in how genius the creators of Vogue, Warner brothers, GQ, etc. were in effectively portraying creativity. I was inspired and began taking art classes at my high school; Saint Francis Preparatory, that expanded from design to photography. After graduating high school, I went away to school at the University at Albany; I earned a Bachelors degree in Communications and Business. With my degree, I plan on starting my own creative directing company that would service magazines and media. Since I left college, I've been working on learning all aspects of creative directing, which include styling, photography, modelling, etc. I had the opportunity of moving to Los Angeles last summer working under a celebrity stylist. We styled celebrities and host for major networks like Tito Jackson, Amber Rose, and Revolt TV (Sean Combs' television network), etc. Not only did I get the amazing opportunity to live in California but I also learned what it's like to be the celebrity stylist and the high demand and challenges that they have to effectively endure. 
At the moment, I have been working own my own upcoming project and learning modelling and photography technique. 

Iysee, what are your passion and aspiration in life? How did you start as a Creative Director?

My passion is centred around creating visually pleasing images and creating art that people can understand clearly and connect with. Although, I am stylish aspiring a creative director, my steps toward becoming successful is networking with people in the industry and learning and loving every aspect of visual contribution.

Who is your inspiration in life Iysee? How do you keep inspired?

I would say I have a person in mind that directly inspires me although there are many talented creatives out there! My inspiration derives from my inquisitive nature about life, new adventures, travel and God. If I had to name someone, I would say that Olivier Rousting is awesome visual creative and networking genius.

We all make mistakes Iysee; we wish we could take back. Please tell us about a time being a Creative Director; you wish you’d handled a situation differently with a colleague.
Since I am still gaining experience within the industry, I would say that I wish that I would've taken more art design classes or programs in college as well. 

Iysee, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Creative Director, how do you go about prioritizing your clients’ needs?

I have not had the chance to work with clients yet. I am always open to learning but if I had to put myself in a position where I was working for a campaign, for example, my priority would be listening to all of the details that are expected to effective represent the brand or company and figure out a way to connect those details with the targeted audience in a structured and beautiful aesthetic.

Please tell us Iysee, about a time you had to be very strategic to meet all your top priorities as a Creative Director?

Currently, my top priorities are taking advantage of learning and gaining experience within creative directing and building a reputable brand through my social medias.

Iysee, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
To be honest, whenever I have collaborated with other creatives and photographers, they are very receptive to my ideas, vice versa. As of lately, I've been inspired by the body, fitness and androgyny. My last modelling shoot was done in the implied nude with beams of multicoloured lights along my body.

Iysee, please tell us about your proudest professional accomplishment as a Creative Director. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
Since I am an aspiring creative director, I make it a point to always give myself positive affirmation. I'm not where I envision myself to be yet, but as long as I am making a dedicated effort; I am content. My proudest moment was recently looking through the photographs that I've done and noticing progression! 

Iysee, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Being a mixed black man in American, I feel like within my own community and society puts a definition on what "masculinity" is. Men who tend to deviate from the norm are usually looked down upon and perceived as weak. This is also a common misconception in the gay community as well. So I decided to shoot myself with a flower behind my ear, almost resembling a a woman with a flower in her hair. It was exciting and difficult because I didn't know how my followers, family and community would react to the photographs. I received a good amount of positive feedback, and I'm proud that I was brace enough to stand against the norm so that others can be inspired to be themselves however they define their own masculinity. 

What advice would you give to the people who want to be successful as a Creative Director?

I would say to love what you do primarily. That includes all of the creative facets that come with this industry. I would also study the work of other creative directors and how they got to where they are today. I'm also learning that networking is also a great tool to meet other creatives and possibly a mentor.

Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
I am interested in collaborating with all of the above. 

Now for the best part Iysee! Please upload 5-10 photos so we can get to see your work.
Photo Credits:
@usemyeyesIysee Sowerby.JPG