Isis Jones


Isis Jones



United States

State / Region




President of Shopnewechelon; I am Isis - bold and not afraid of the shock treatment; Offer one kind couture, custom piece for Men and Women. Branding, Graphics, Images. A team that will embrace what one needs and desires.

Isis, what are your passion and aspiration in life? How did you start as Brand?

My passion is people, making people feel beautiful and handsome. That they are aware, nobody else has this piece. They are special. My aspiration is my son, leaving something for my son, for my son to be proud. Networking and support are the two components that secured our name in places. We are small yet growing.

Who is your inspiration in life Isis? How do you stay inspired as a Brand?

My inspiration is when I see our couture pieces strutting down the runway and picking out the images they express us the best. Attending events and being appreciated by our work and the diversity in our clothes. That keeps us inspired.

We all make mistakes Isis; we wish we could take back. What was the mistake you made in the past that you wish you can take back?

You are forgetting that many people in this industry will hate and our try to diminish your hard work due to being threatened.

Isis, How do you describe yourself in terms of working with clients?

I am the President for a reason, our clients are the ambrosia of our brand, without them we are nothing. I love people, energy, the feeling of fulfilment.

Please tell us Isis, how do you prioritise work, social life, friends, and family?

Phew, I work constantly, social life surrounds my work and friends are very limited however they support me in my work. I keep a small circle - less drama is always better. The family is here - regardless with limited time - I always find time for my son Makhi and my mother, Beau.

Isis, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.

Ironically, not too long ago, My partner and I got admitted into a Hair Fashion Show only a couple of days before the show. Being the President, I had to persuade the producers what we can do and can not do. Its called compromise.

Isis, please tell us about your proudest professional accomplishment as a Brand.

Our first photo shoot, being the sole creative director. The photographers, models and my assistant expressed their compliments of the whole project.

Isis, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?

My first show- Christmas show. Was a last minute show and I had to secure models, and I had this known fashion producer there, not knowing exactly what to do. He assisted me of all people, then it got exciting. Choosing to light and what model is where and do I do final walk? It was crazy, but I'll never forget it.

What advice would you give to the people who want to be successful as a Brand?

Don't give up !!!!

Photo Credits:

Photographer: Rogelio @roge_photography