I started school in cinematography and it opened my eyes to all the levels of production. Being from a small town I am unable to get in line for the corporate film jobs so I decided to continue chasing my dream to be my own boss. I used my photography talents and felt that i was limiting my self. So I started shooting videos.
Finding talent for my projects started to take up so much of the time of shooting my projects so I started a modeling/actor side, Sexy Beautiful & Forever Fashionable Modeling. I originally just wanted to have access to all the talent that wanted to participate in my projects. With all the work I took to organize this branch, I decided to go further and fine tune this collection of people that were mostly women so I launched SB&FF. We have a lot planned for 2018.
Now that the talent was become noticeable I had to make wardrobe easier. This is where GermondFashion comes in. I created an online store front to really just keep bookmarks of all the fashion that I loved and planned to use in upcoming events. With the mind that I have, it would not just let me stop there. After reaching out to a number of designers to offer the sales of their product to the talented individuals that I reached out to, I found myself with enough "inventory" that I could sale to anybody since more people saw the site than expected. For 2018 I now have a family of fashion designers and experts; a number of models, dancers, musicians and other creative artist; and a photographer's and videographer's eye that is sharpen by my life work in creativity, my knowledge of the newest and freshest techniques in production, and three companies ( GJSEnHD "camera and editor work", SB&FF Modeling, and GermondFashion that will take a lot to organize.
Our readers would love to get to know you more Gerald. Tell us about yourself, what is unique about you?
I started music at an early age as do most young creators. I wanted to be a mainstream artists so bad. As I got older and started understanding that the being a music artist is more than a notion and you need such a big team to even get a small light of recognition, I decided to take a higher roll and promote and organize. Little did I know how much information I would have to consume. By learning the business side of music, I had to change my image because you have to know the lingo to get anyone to listen and to know the lingo you have to assume the roll. The expansion of my knowledge pushed me to pursue much more.
Gerald, what are your passion and aspiration in life? How did you start as a Photographer?
My dad showed me at a young age how to take pictures and I fell in love with the camera. Because it came so easy and natural to me I was a joy to me to get better. When I learned what it takes to catch an audience with my visual, I studied Hannah Lux Davis production and Spike Lee movies, and analyzed Ice Cube's transition from artist to Director and these three directors that are the biggest influence on where I push myself to go or learn next.
Who is your inspiration in life Gerald? How do you keep inspired?
Seeing how many people give up on what they really want and listen to other detour them from their goals is my biggest inspiration. There isn't enough discrimination in the world to make me believe that any and everyone is entitled to be whatever they want. Now a days people or so sensitive and let to many emotions and others dictate how to approach life. Everyone knows right from wrong and have the same means to learn anything they want as our president Donald Trump and every other successful business person in America.
We all make mistakes Gerald, we wish we could take back. Please tell us about a time being a Photographer , you wish you’d handled a situation differently with a colleague.
I go through life with the best intentions, and try to think before I speak or react to situations. Of course we all make mistakes but when your intentions are for the best of all parties, all parties understand that you to are human and mistakes on your part will be made as well. Its all a part of learning and willingness to change. I can say as of right now I have no regrets.
Gerald ,when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Photographer, how do you go about prioritizing your clients’ needs?
The most important part of getting what a client's work done right and on time is pre-production. I take the steps of pre-production in a movie and apply them to all my creative projects. The more time you spend getting an understanding of what is expected, the lest time and headache it takes to get the project done. I try to overthink what is perfection so when you do run across something that may cause a delay, you should already be ahead of the game. The relationship established in the beginning carries much weight in the entire project.
Please tell us Gerald, about a time you had to be very strategic in order to meet all your top priorities as a Photographer?
By learning so much at one time it is hard to learn everything you need to know in that time. When I met the first model of SB&FF, she was and still is far more knowledgable about the modeling industry. She could very easily notice my level and instead of hiding it, I complimented her on what I could learn from her and she quickly grasp how important she was to me and our relationship grew strong professional faster than we both expected. While we were still trying to figure out if we compatible as a team, we didn't notice that the practice shoot that we plan just to get to know each other was going so well that we could actually use the photos. I think my level of inexperience really helped me that day and encouraged me to learn all about what you want to do be for you jump off the pourch.
Gerald, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
I have been a leader at every job I have. I learned that if you want someone to listed to you all you have to do is make them think they know everything, listen to them talk until they have nothing else to say and then ask a question that they did not answer in all the word that they just said. If you find the question that they don't have the answer to then there is where the experience and your willingness to learn from them gain there trust that you may be the one in charge but you are always will to take input.
Gerald please tell us about your proudest professional accomplishment as a Photographer. There might be many, but there is always this proudest moment that you just want to share to everyone. What is it and why?
My proudest moment is when I took a trip to Los Vegas in September of 2017 and the camera and techniques I use to create some quick videos overnight and every night of the things that I shot that day were amazing. I expected to bump into people that were way more advance than I so I really put some creativity in to those short project and they shocked everyone that saw them. I had editors that complimented me and they had been doing editing for many many years before.
Gerald, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
By taking so many sides of production into my own hands and being from a small town, every project that i take on I have the freedom to create. I take the idea that is given to me and try to make a movie out of it. When telling a visual story the secrete is not how the project looks, though it does play a big part, but weather you were able to deliver the message completely and with now misunderstanding. Visuals are only hot while you are looking at them, the message is suppose to resinate well after.
What advice would you give to the people who wants to be successful as a Photographer?
The only way to get your name out there is to let your name be seen when all other names can't be found. Through the down times, the free jobs, the felling of nobody is watch you have to still produce at your best. Nothing is more comfortable to a new client that longevity. When they looked into your work a year ago and passed you up, the whole time they were still watching because when every project is over, its over and all left to think about is how can it be done again different. Your name will get pulled.
As a service of photography, videography, and editing, I am will to work on any project at the time as I am still in school and am will to learn all I can to put me on the level of Hannah Lux, a woman holding her own in a male dominated industry. Modeling and the Fashion speaks for itself. I am will to do what every it takes to make those two company reach heights that I can let prosper well after I am gone.