I am both quiet and loud. I like to think I have a good blend of a technical order, DIY drive and creative energy which allow me to tailor my approach to life.
Erik, what are your passion and aspiration in life? How did you start as a Photographer?
I got started with a simple point and shoot camera I'd take with me on vacations after discovering my passion for post-processing. The need for more images to continue to sculpt after the shutter clicks have been one aspect keeping me shooting. I want to make images that keep viewers thinking.
Who is your inspiration in life Erik? How do you keep inspired?
The industry as a whole, everyone in it. The infinite possibilities of the creative mind allow for new inspiring work to come from every direction.
We all make mistakes Erik; we wish we could take back. Please tell us about time being a Photographer; you wish you’d handled a situation differently with a colleague.
Any shoot or collaboration I've stumbled through in the past due to time constraints or being unprepared is the worst and always leaves me feeling defeated and incomplete.
Erik, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Photographer, how do you go about prioritising your clients’ needs?
Getting to know each clients personality and vision for their project or event is key. Showing that you are confident and have a focused goal in mind lets the client worry about other elements of their event.
Please tell us, Erik, about a time you had to be very strategic to meet all your top priorities as a Photographer?
Working on set during a fashion show and having to direct two other photographers to capture together complimenting images of the event was exciting and required a different approach for each of their skill levels and personalities.
Erik, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Pushing people to see things your way sounds very harsh. As long as they properly understand the focus of the current project. A good balance between team member is very important, and merging ideas can result in it wonderful success versus pushing one agenda.
Erik, please tell us about your proudest professional accomplishment as a Photographer. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
Being chosen as the lead photographer for up and coming fashion line, Layol, was and still is a great honour. I benefit greatly being able to flex my creativity to promote something real.
Erik, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Again being a lead photographer for Layol I've been given wide creative control which is always very exciting but presents a difficulty. I want my photographic style to be present but not outshine the energy of the client.
What advice would you give to the people who want to be successful as a Photographer?
Know your gear inside and out and keep shooting what makes you happy. Getting frustrated is perfectly normal, but just don't let it stop you. Get past that energy and get back to creating.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
Of course! Any collaboration that lets both parties stretch creativity. Dynamic on location shoots is preferred over studio work.
All Photos by Erik Nomm @RawOptix PhotographyModels:Cover: Chloe Howes 1: Francisco Santiago2: Ashna Sharan3: Vex Voir4: Allan Michaels5: Brain Rapp + Taniece Bannerman6: Christian + Sashia7: Kate8: Cheyenne9: Marcus10: Rock Jones