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In action, emotional images with movements that tell a story is a trademark
Erica, what are your passion and aspiration in life? How did you start as a Photographer?
Started shooting at 14 years old and was asked by model agencies to work for them. Erica comes from a film background and brings a film drama with high directional skills to her stills.
Who is your inspiration in life Erica? How do you keep inspired?
Colours and moving lights
We all make mistakes Erica; we wish we could take back. Please tell us about time being a Photographer; you wish you’d handled a situation differently with a colleague.
Can't think of any...
Erica, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Photographer, how do you go about prioritising your clients’ needs?
I only take on as many clients and shoots where I know I can prioritise them all and always deliver standard
Please tell us, Erica, about a time you had to be very strategic to meet all your top priorities as a Photographer?
No matter how creative you are, the strategy is always part of it as a business.
Erica, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
I'm good at painting a visual with words and have done so many successful times:)
Erica, please tell us about your proudest professional accomplishment as a Photographer. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
right now one of my all-time favourite shoots for Carat London are on a building billboard and seeing your shots that big is a great feeling, I've had a few in the last few years
Erica, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Most of my work is like that; it's what gives me kicks, especially my art exhibition in London. Soho in January was the most creative project I've done, mixed media images printed on large aluminium plates
What advice would you give to the people who want to be successful as a Photographer?
Keep your visions clear and true to yourself, be original and never doubt yourself.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
Magazine stylists, fashion and beauty brands for social media to advertising in stills and film