"The Australian brand is bringing something new to the women’s fashion industry. It is all about empowerment, individuality and just a little bit of fun."
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Nice to meet you, Eloise! May we have your email address please?
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Alright, now for the interview! Firstly Eloise, how would you best describe yourself?
Our readers would love to get to know you more Eloise. Tell us about yourself, why you are passionate about what you do, and your journey so far.
Don’t Do Pretty is the genius creation of designer duo Rebel Freeman and Eloise Houseman. The Australian brand is bringing something new to the women’s fashion industry. It is all about empowerment, individuality and just a little bit of fun.
‘Don’t Do Pretty isn’t just another fashion brand. We are sick of seeing fashion brand monopolise women and make them feel powerless. We want women to feel powerful and smart when they’re wearing our clothes’, said Ms Houseman.
This philosophy plays out in every element of Don’t Do Pretty. From the way they manufacture their clothing to the values behind their marketing and sales, this brand seeks to be anything but ordinary.
Ms Freeman is very vocal about the brand’s commitment to high-quality fashion, ‘We don’t want our clothes to be made quickly, bought quickly and thrown away quickly. We don’t follow flash-trends, and we don't use low-quality material’. Ms Houseman agreed, saying that Don’t Do Pretty was at the forefront of, ‘slow fashion’.
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Models - FTM Model Agency @ftmmodelmanagement, @ikkro and @missvisreeves
Hair - Enve Hair and Make Up @enveglenelg @hairbyellis_
Photography - Oz Spiniello @ozstills
Styling and Clothes - Don't Do Pretty @dontdopretty