Elin Laine

"I have a clean approach to skin and love to play with different texture and colours. As a makeup artist, I strongly believe in bringing out features rather than hiding some behind makeup."

What's your first name?
Elin

What's your last name?
Laine

Nice to meet you, Elin! May we have your email address please?
info@elinlaine.se

What's your Instagram username Elin? We'd love to check it out!
Elin laine

ElinPlease let us know your website.
http://elinlaine.com

What is your location, Elin?
Country

Sweden

State / Region
Stockholm

Firstly Elin, how would you best describe yourself?
Make-up Artist

Elinplease, tell us your talent/work rate per hour?
1000SEK

Elin. Tell us ABOUT yourself. 
Elin is a professional makeup artist based in Stockholm, Sweden. She studied makeup already in highschool and after three years she got certified makeup artist and hairstylist. Her work consists of everything from sitting down with clients in a calm hotel to running after stressed models at fashion week. She is known for her clean approach to makeup but with a playful twist. 

Our readers would love to get to know you more Elin. Tell us about yourself, what is unique about you?

I have a clean approach to skin and love to play with different texture and colours. As a makeup artist, I strongly believe in bringing out features rather than hiding some behind makeup.

Elin, what are your passion and aspiration in life? How did you start as a Make-up Artist?

I always wanted to become good at drawing as that didn't happen I found makeup a way to express myself and being creative - and in some way drawing using faces as a canvas. 

Who is your inspiration in life Elin? How do you keep inspired?

In my earlier days, Pat McGrath was a big inspiration and one of the first people I read about in this industry! At the moment I don't have a specific person who inspires mine. I get inspired by the models I work on at set and being around creative and fun people. 

We all make mistakes Elin; we wish we could take back. Please tell us about a time being a Make-up Artist; you wish you’d handled a situation differently with a colleague.
I wish that I was more assertive in my earlier years and pushed my creative limit more rather than just do what photographer etc. wanted. 

Elin, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Make-up Artist, how do you go about prioritising your clients’ needs?

I listen what the client wants and what the client already has. It's very important to listen to clients but you are hired as an expert in your field, and it's important to make sure that maybe all clients wish is not always the best and show an alternative. 

Please tell us, Elin, about a time you had to be very strategic to meet all your top priorities as a Make-up Artist?

During fashion week it's very stressful sometimes since we have a lot of models that need to be finished in short of time! To be effective as possible I organise my kit quite often and also take pride in having it sanitised and worked sanitised. 

Elin, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
I constantly tell clients what is going to work or not work with the model, environment or clothing and try to show them so they can see with their own eyes. 

Elin, please tell us about your proudest professional accomplishment as a Make-up Artist. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
I have worked with many fun project. If I had to choice, I'm very proud to have the opportunity to do makeup on the Swedens former prime minister, Göran Persson when I was at the beginning of my career. I also remember walking on the street of Stockholm and just saw my makeup work for artist Mapei on a big poster. 

Elin, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I recently was in New York just for fun and did test shooting with very lovely people that trusted me and my makeup skills. For just one example I was shooting with photographer Emerald Eyes were we come up with playing with colours, Emerald pretty much let me have free hands, so I played with different texture and colours on model Aïssata, it was very fun. The hard part was removing the makeup. 

What advice would you give to the people who want to be successful as a Make-up Artist?

Practice, practice and practice. Never be too satisfied with you accomplished. 

Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
I love to do all kind of collaboration with creative and fun people. 

Photo Credits:
COVER PIC: Photo: Emerald Layne Model: Aissata Retouch: Anna Rovkina Retoucher. ’

#PIC 1 Photographer: Peter Edqvist @peteredqvist, Model: Felicia K @Lemanagement, Hair: Sherin Forsberg @sheeerin @adamskystockholm, 

PIC 2: Photographer: Dante Guerra @danteguerra, hair Tomoaki Sato @tomoaki_sato, model Viktoria Foti @fotiviktoria 

PIC 3: Photographer: Cornelia Wahlberg @corneliawahlberg, models from @mikasstockholm, stylist Martina Axtelius @martinaaxtelius

PIC 4: Photo: Maddalena Arcelloni @maddalena_arcelloni, Model: Liraz @lirazdror @One Management, Stylist: Sofia Karvela @thesofiakarvela @The Wall Group

PIC 5: Photo: Leonard Gren @leonardgren
Model: Mary Gram Model @mary_gram_model 

PIC 6: Photo Kia Hartelius @kiahartelius, model: Nike @Mikasstockholm

PIC 7: Photo: Emma Anderson @emmaxanderson
Hair Kiyonori Sudo @kyo_sud Model: Mar Gonzalez at IMG Models Worldwide

PIC 8: Art direction @elinlaine, photo Daniel Lindh @lundlundagency, model @mikasstockholm