Besides my cat eye look, I think what unique about me is that I represent a strong woman who is in her late 30 but still look like in her late 20. Not only I represent generation X, but also I can fit into generation Y with millennials mindset. I am creative in what I am doing, and it is real and resonates best with my followers. People can define me as a strong woman, who is truly multitasker in managing her family, her career and her social activity.
Deenah, what are your passion and aspiration in life? How did you start as a Others/Advertiser?
I am living my dream. I am a happy mother and a wifey, and I'm really, and I am happy with my looks and my being. I do what I love and what I am passionate about, which is anything to do with makeup and fashion. My aspiration would be Be happy and Be yourself. I started as others/advertisers by posting several makeups looks that I did and I receive good feedback from my followers. I also got reviewed by other IG page namely @undiscoveredmuas, @instabeeyou @muasupport etc. Shortly after that, many offers are coming from local and international brands to collab together with me by promoting their products and creating special discount codes for my followers. It then evolves to another collaboration with other IG influencers / Makeup artist where we will soon launch our Cirque du Soleil make up themes, working closely with other five makeup artist in Instagram.
Who is your inspiration in life Deenah? How do you keep inspired?
My inspiration in life will be Katy Perry, Barack Obama and Angelina Jolie. They are doing things that they are good for, and they are all passionate to do it, and they are real. A true inspiration. I keep myself inspired by a. Meeting other people across the globe, collaborating and engaging with people with talents through social channels, absorb and learn from their success.b. Travel, know that I am very small and the world is too big. See new places, eat new food, learn a new language, meet new people, adjust to new cultures. This keeps me alive and knows that there is so much to give than to take.c. Read, learn and learn. I need to train my brain and reading is the best way to shut my brain on. d. Sharing and helping others. By doing so, I know how to appreciate what I have and to fill my hearts with good deeds, if I do good, I sleep good, and if I sleep good, I look good.
We all make mistakes Deenah; we wish we could take back. Please tell us about time being a Others/Advertiser; you wish you’d handled a situation differently with a colleague.
My mistakes will be trying to multitask several things all at once, without good prioritisation. Meaning I did not have enough time to do my research hence the outcome will not be as good as what it should be.
Deenah, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Others/Advertiser, how do you go about prioritising your clients’ needs?
I will take the time to do the right research and try to get to know about my clients as good as possible. Any information will be a valuable input to deliver excellent service. Once I did my research, it will be easier for me to know exactly what their needs are and to propose how I can help to fill in that needs and close the gaps. By knowing their needs, the gaps and what I can offer, it will be easier for me to prioritise too based on the time, my capability and be setting up their expectation correctly.
Please tell us Deenah, about a time you had to be very strategic in order to meet all your top priorities as a Others/Advertiser?
When I was promoting jewellery for local brands @invinjewellery I was very strategic in creating engaging content while taking the advantage that I was travelling to Toscana for a holiday. I use the momentum to create a moment "@deen_makeup and @invinjewellery go to Toscana" and use that as a theme for promoting their product, and it receives good feedback from my followers and stands out even more.
Deenah, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Not related to Instagram but to my current occupation as marketing communications manager where I need to convince the regional team regarding customer journey analysis that we are doing at the global level and to get their buy-in.What I did is that, I create an engaging presentation to show them how important it is to do the customer journey analysis as there are already so many contents out there, so how do we invest in the best way and touch our customer at the right time. By showing them the thinking and the way to move in the digital world for future engagement, creating a good presentation, answering their questions, showing the options, showing the best practices, I was able to persuade them to adopt the way in their region too.
Deenah, please tell us about your proudest professional accomplishment as a Others/Advertiser. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
I am proud when I was collaborating with @invinjewellery as their brand ambassador. I am proud not only because it is a known local brand where they have their boutique in a central area in Zurich old town, but also because I see the beauty from around the world and the passion from the owner being put in their product. They have 30 years of experience, and their product is unique and elegant. The other is when I was a brand ambassador for azaredo cosmetics as 5% of total sales from my discount code will be donated to breast cancer foundation.
Deenah, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I was creative when I was collaborating with five others social media advertisers in Instagram where we set "Cirque du Soleil" as a theme and everyone was putting a makeup to a certain role in Cirque du Soleil. It was my first time, and I was setting up myself as a clown and was able to be creative by using different colors to represent the clown. The difficulties are that I don't have enough support in terms of great lighting, a professional photographer, etc., so I did it all by myself. But what is exciting is that I was able to do it in 1h and spontaneously drawing my face with my idea.
What advice would you give to the people who want to be successful as a Others/Advertiser?
Be real, Be you and have fun. If they like you for you being you, then you'll be doing fine in a long period. Most of all, you have fun!
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
I am looking for collaboration in fashion, makeup, sports and travel industry with any other bloggers, make up artist, magazines, agencies, travellers, or social media influencers.
Photographer: Alessandro Chiesi, all photos are owned by myself with full copyrights