I studied Business & Accounting at Harper College. I became heavily committed to health & wellness; became a certified personal trainer. Then moved into owning my own party planning business. After many successful years, I met my husband and eventually closed my business and started working side-by-side with my husband in our manufacturing business in the automotive industry. I was V.P. of Business Operations & Key Accts. After my husband passed away the circumstances forced me to redefine myself. I decided to pursue my passions.
I have always loved fashion, loved clothes. I feel a great deal of empowerment when I put on the right outfit. Once the dust settled from my loss, I moved into fashion design. I designed an entire collection. I have started on my second collection and just recently started making prototypes of my second collection.
I am good with business, good with design, styling and creativity. I feel I am on the natural path of my life. I have encountered major struggles along the way, but I have found that these struggles mold us into wiser stronger people.
Our readers would love to get to know you more Deanna . Tell us about yourself, what is unique about you?
That is a hard question; I am not a big self-promoter. I am getting better at it. I am more of a doer. I am very passionate about my beliefs and the pursuit of my goals. I prefer to lead by example and encourage the empowerment of the human spirit.
Deanna , what are your passion and aspiration in life? How did you start as a Fashion Label?
My passion is to walk the path less traveled. I am not a conformist. I believe in my dreams and know that nothing is impossible. I have defeated the odds in so many ways. I believe in a healthy, balanced life which includes creating my label. I stand for something. I know what I want, and I have jumped over so many hurdles to get to where I am at today. I know I have an eye for fashion. I have always been different in expressing myself with clothes and in making them throughout high school.
Who is your inspiration in life Deanna ? How do you keep inspired?
Me. I am my inspiration. I do not want to be anyone else but a better version of myself. It is hard sometimes. When you are climbing that hill, many things can discourage and get in the way. My inspiration comes from overcoming those obstacles and growing as a person.
We all make mistakes Deanna; we wish we could take back. Please tell us about time being a Fashion Label, you wish you’d handled a situation differently with a colleague.
When I first started my label, I didn't know where to start. I hired a company in NY, which I didn't realize design and manufacturing houses were a dime a dozen. I wish I would have cut my losses after my first collection. I was taken advantage of not knowing the industry and put trust in the wrong people.
Deanna , when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Label, how do you go about prioritizing your clients’ needs?
No matter what the size of the group you're dealing with; the priority is ALWAYS to get the job done. At all costs. Sometimes you lose, but you win with integrity.
Please tell us, Deanna , about a time you had to be very strategic to meet all your top priorities as a Fashion Label?
I am a very young label, just getting started. My recent and main strategic move was getting my inventory made. As I stated earlier, I trusted the wrong partners to make that happen. I had to work quick, use my resources and find a solution to make that happen. AND I did!
Deanna , please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
I think we are all persuading people to see things are a way or to help them understand our point of view. Building this brand, this label has been a constant persuasion of believing in me and what I am doing. I am a genuine person; what you see is what you get. Most people truly trust me and connect with me regularly.
Deanna, please tell us about your proudest professional accomplishment as a Fashion Label. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
Gosh, anyone that has done this knows that this isn't easy. It isn't for the faint of heart. It is such a different animal in comparison to most businesses. I am proud of my first runway show, of being a finalist for StyleChicago's Design Challenge presented by Cadillac, completing a successful Kickstarter, and overcoming the road blocks of getting my first inventory/production run.
Deanna , please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I am lucky to be creative every day. To think of what look and what designs I am coming out with next. I love working with different fabrics and styling models for the runway. I love it!
What advice would you give to the people who want to be successful as a Fashion Label?*
Stay focused, use your resources. If you're getting a red flag with someone your working with; BELIEVE it! Join a community that is trying to do what you are doing. HANG IN THERE & BELIEVE IN YOURSELF!
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
I would love to Collaborate with Chanel, Armani, & AKRIS. I would love to design together or even style is combining our pieces.
Now for the best part Deanna ! Please upload 5-10 photos so we can get to see your work.