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We envision a world where we blur the line between formal-wear and casual wear.
Growing up in a time when one strives to buy a certain piece of clothing because everyone else was getting it, despite the trends one thing remains true; that piece of clothing probably didn’t stand the test of time.That cycle of products going in and out of fashion moved us to dare create fabrics that remain timeless. This explains our motto “ Kill For Timeless Classics”
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Our readers would love to get to know you more Dapper. Tell us about yourself, what is unique about you?
Growing up in a time when one strived to buy a certain piece of clothing because everyone else was getting it, despite the trends one thing remains true; that piece of clothing probably didn’t stand the test of time.That cycle of products going in and out of fashion moved us to dare create fabrics that remain timeless. This explains our motto “ Kill For Timeless Classics”.
Dapper, what are your passion and aspiration in life? How did you start as a Fashion Label?
Our passion is the mix of the human experience, that is through travels, culture, media and thrilling activities such as skateboarding. The label in a sense owes its implementation from this as it came from a time when we were abroad in Asia/ Australia, exposed to different creative environments, culture, fashion amongst other influences.
Who is your inspiration in life Dapper? How do you keep inspired?
Our inspiration does not emanate from one single individual or entity. It simply comes from the spaces we occupy, the places we travel to, the culture we encounter and the amazing quotes we strive to interpret.
We all make mistakes Dapper, we wish we could take back. Please tell us about a time being a Fashion Label, you wish you’d handled a situation differently with a colleague.
Fortunately, we have not yet encountered any serious setbacks because of our measured approach. However, whilst working with a colleague on a collaborate, moving Dapper with all its members to effectively communicate as one, became a challenge and threatened the progress of the project
Dapper, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Label, how do you go about prioritizing your clients’ needs?
We have developed a unique “revolving leadership” system whereby not only one person is leading everything all the time but the person with the best set of skills to match what’s required takes over. This has allowed us to be flexible to various demands/needs from different projects/clientele
Please tell us Dapper, about a time you had to be very strategic in order to meet all your top priorities as a Fashion Label?
There was always the debate of product timeliness, what to release, when and where. We successfully debuted our ROOTS Denim jacket at the South Africa Menswear Week which proved to be more marketable strategy
Dapper, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
Whilst hosting a Dapper Exhibition at West Virginia University, we managed to instill the Dapper vision and values into the models. So much that they felt moved to personally align with the brand, the goofy, fun branded culture we built around it.
Dapper, please tell us about your proudest professional accomplishment as a Fashion Label. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
As designers, fashion shows serve as the canvas to our imagination. Attending and taking center stage at the South Africa Men’s Wear Fashion week SS18 has been our proudest professional moment. We were approved by photographers and buyers in the fashion industry including Markham.
Dapper, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
We strategically debuted our “ROOTS Denim Jackets” on the same timeline SA Men’s Wear fashion week was taking place. The collection has denim jackets embroidered with African fabrics from across the continent which tell a root story of a tribe/society the fabric comes from. This allowed a widespread marketing of the product in the South African fashion industry. The difficult part about ROOTS collection was to get the production right on time before the fashion show.
What advice would you give to the people who want to be successful as a Fashion Label?
Building brand presence and culture around the brand is more important than just getting your product out there for sale.
Are you looking for collaboration with fashion talents, brands, and creatives? If yes, please state what type of collaboration you are looking for?
visual artists (photography, videography)