Claudia  Williams

Claudia  Williams
State / Region

llani Creative is a new wearable art brand from regional Australia that is groundbreaking and forward
thinking of using recycled and disused materials—such as VCR tapes, plastic, tyre tubes, fabrics and wire--
to create visually stunning and beautiful garments.
Claudia Williams, designer and founder of llani Creative, started the company in 2015 after more than 19 years as a multi‐media artist.

Claudia is deeply passionate about the use of recycled materials to create with and the value of creative thinking that goes hand in hand when using the unusual. 

Claudia works with stylists to create a site-specific pieces made from recycling materials for shoots, show or exhibitions.
"What I love about creating works from recycled materials is the garment and art piece really
challenges people’s conceptions of art, fashion and recycling.When I tell people the bodice is made from
soft recycled plastic, they really can’t believe it.”

Would you like to complete our full Editorial interview or skip straight to uploading your photos? (12 more interview questions).

Our readers would love to get to know you more Claudia. Tell us about yourself, what is unique about you?

I would say my creative mind, I see some plastic or discarded materials and my mind starts creating couture gowns.

Claudia, what are your passion and aspiration in life? How did you start as a Designer?

I have been a multi media artist for over 19 years creating site-specific works for clients around Australia mainly doing large-scale work. Always had a passion for textiles, fashion and recyclables while I was studying at uni, put was until 2014 that I decided to follow that passion and create garments. I am passionate about the use of recycled materials and use them in my works to educate and inspire the future of fashion. 

Who is your inspiration in life Claudia? How do you keep inspired?

Other creatives I would say are my inspiration, I have been blessed to work with amazing creatives in all fields. I find their energy and inspirations are what drives me. My two favourite designers would be Viktor+Rolf and Balmain. 

We all make mistakes Claudia, we wish we could take back. Please tell us about a time being a Designer, you wish you’d handled a situation differently with a colleague.
Planning your dressing time for runway collections is definitely one of the lessons that I learnt very quickly. My first collection every outfit was lace up back and sides, was a nightmare to get onto the model in less than one minute, said some not nice things to my assistant while stressing out( lucky my assistant was my best buddy). Lesson learnt, minimize lace up for runway collections. 

Claudia, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Designer, how do you go about prioritizing your clients’ needs?

I try not to over book myself, I find that this is the best way I can create amazing pieces for my clients. Less is best. 

Please tell us, Claudia , about a time you had to be very strategic in order to meet all your top priorities as a Designer?


Claudia, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.

Claudia, please tell us about your proudest professional accomplishment as a Designer. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
When you see the magic happen with your garment on a shoot or at a show, love when all the creative talents come together hair, makeup, fashion, stylist, photographer, would be my proudest moment. 

Claudia, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?

What advice would you give to the people who want to be successful as a Designer?

Keep working on it, get out there, meet people, collaborate. 

Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
yes, love too work with hair/makeup artist and Photographers 

Photo Credits:
CoverPhoto 1.Photographer- Matthew Gianoulis Photography , Makeup - Kristin Martin , Hair-Harriett Tan. Model: Rocci Smit. Cover Photo 2. Photographer- Matthew Gianoulis Photography , Makeup--Get Glamorous with Ella, Model- Chelsea Dick. Photo 1. Photographer- Matthew Gianoulis Photography, Makeup- Kristin Martin, Hair-Troy Thompson, Model- Chelsea Dick. Photo 2. Photographer- Matthew Gianoulis Photography, Makeup-Kristin Martin, Hair- Harriett Tan, Model- Rocci Smit. Photo 3. Photographer- Anniss and Barton Photography, Hair- Kobi Bokshish, Model-Karlie Anberline Make up- Aline Joyce. Photo 4. Photographer- Anthony Byron Photography, Makeup+Hair- Sarah Henders, Mode- Anja Christoffersen. Photo 5. Photographer- Dream Scape Studio, Makeup- Sharleen Cook. Photo 6- Photographer- Kyle Barney Photography, Model-Olivia Gasa. Photo7- Photographer- Anthony Byron Photography, Makeup+Hair- Sarah Henders, Mode- Anja Christoffersen. Photo 8.Photographer- Carlo Fernandes Hair- Lorna Evans, Model-Hanna Berkesi, Make-up- Doll House Make up Artistry. Photo 9.Photographer- Carlo Fernandes Hair- Lorna Evans, Model-Allira Ashwell, Make-up- Doll House Make up Artistry. Photo 10.Photographer- Carlo Fernandes Hair- Lorna Evans, Model-Sophie Mantellato, Make-up- Doll House Make up Artistry. 


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