Christine Rochlitz: Vegan and Sustainable Luxury Designer Handbags Brand - Since 2012


Christine Rochlitz


Vegan and Sustainable Luxury Designer Handbags Brand - Since 2012


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Berlin, Germany


The Berlin fashion label LUCKYNELLY offers stylish and luxurious handbags and other accessories that are 100% vegan. LUCKYNELLY does not support the use of animals for fashion and shows through innovative alternatives to leather that animal-friendly or vegan accessories can also be very exquisite and exclusive. "We would like to encourage more people to oppose fashion made from animals, as these are usually kept in terrible conditions, bred and killed. These include fur, leather, silk and even wool." The production is handmade; Manufacturing is based in Berlin/ Germany and Milan/ Italy. We work with the best specialists in this segment under highest quality. The Materials are from the best producers in the world, under specifications of vegan material and fairest conditions to workers.

Your Story

My name is Christine Rochlitz, and I am the founder and head designer of the vegan and sustainable luxury fashion designer handbags brand LUCKYNELLY – BERLIN. I had always been very interested in fashion, design, interior, painting, colours, new trends and creating unique and exclusive things, so I studied fashion design at the University of applied science and arts in Bielefeld, Germany with successful graduating. After a few years working as a fashion designer for a kids clothes company I established my brand in Berlin in 2012. The brand name was created by my beloved bearded collie dog „NELLY“ and my cute little rabbit "LUCKY" who were the muses for it and for the decision to use only cruelty-free and vegan materials and to renounce of any animal skin, fur, silk and wool. "With my fashion accessories, I want to show that vegan fashion is very luxurious, unique and the lasting trend for our future."

When I started in 2012 a lot of people were laughing about my brand idea and concept. VEGAN and Sustainable Luxury Handbags... named after my dog and my rabbit... NOW, there are so many vegan (luxury) handbags brands, seeing the profit, because NOW it´s a trend.

As a TRENDSETTER I love to be the first even it is much more difficult, and I am very proud of it.

My idea was to provide as a fashion designer, luxury handbags as an alternative to expensive bags made from genuine luxury exotic leather of the big fashion houses. (To name only one is Hérmes – they have a handbag in their collection that does cost 26.600 €, made of genuine crocodile leather). Our prices are between 199 € and 15.000 € for unique and exclusive handbags made with gold or platinum details. Or, if our customer wants, even with diamonds for a much more higher price.

I started using cork for my collections because it looks and feels like real leather and can be embossed to have the snake or crocodile print. And there are so much more innovative ecological vegan materials to find, as genuine sewable wood or slate stone.

As a real crazy „material stalker“ I found the most innovative end ecological materials as the wood and slate stone, Piñatex (made from bananas fibers), Muskin (made from mushrooms), silver colored washable paper, foldable ceramic that can be cut by scissor for making jewelry and apple skin (made from apples waste) to name a few that are used now for fashion. I already found these materials years ago. In 2014 I won the PETA Vegan Fashion Award with a ladies belt made of genuine sewn Zebrawood.

Since then, LUCKYNELLY has cooperated very closely with the PETA, and therefore 5 euros of every product is spent on animal welfare. After two years of tough work, the British Vogue contacted me and wanted to present my brand and me as one of the new talented designers. The unique style also attracted attention and recognition at the British ELLE, Harper's Bazaar and Cosmopolitan, which published in printed issues.

Our campaign model, Teresa Peitz from Berlin, lives vegan and is also an animal rights activist. She had been published a few times in Welt Vegan Magazin, wearing LUCKYNELLY accessories.

My inspirations for new handbags and collections I get from nature, from animals, these beautiful creatures, with an iridescent look as the rose chafer and iridescent snakes. And there are so many more beautiful things you can find in nature – wood structures, fields, flowers, anywhere even in the city.

So I do always take my canon cam with me to capture my visions and impressions.

I am pleased to see that there are more and more vegan fashion brands but also shocked by the fashion industry, fashion weeks, influencers, bloggers and all the fashion enthusiasts who don´t look BEHIND a brand. It is not more about being a graduated fashion designer to establish a fashion brand. All you need is a name, a product, a website and some money. Anyone can say „I am a „designer“ creating my fashion line.“ But this will destroy „true“ fashion because they can only copy or steal ideas from other brands or artists who have spent years of time and money in their carrier.

What I would like to say as a fashion designer to the world: Choose your clothes and accessories wisely, think about where your clothes do come from, who made it and who „must pay“ the price for. Look behind a brand! Choose vegan to not harm nature and our planet.

As Vivienne Westwood put it: 'Buy less, choose well, make it last.'

Thank you,


Photo Credits:

Photography: Anja Scholta, Model: Teresa Peitz, MUA: Isabell Behrendt, Handbags, Accessories, Jewelry: LUCKYNELLY - BERLIN, Location: Blumencafe Berlin - Schönhauser Allee