I'm a 30 something mum of 4, my children are my passion, and through them, I have learned the value of good photography and capturing their personalities.
Charlotte, what are your passion and aspiration in life? How did you start as a Photographer?
My grandad funded my first professional camera; he was a great businessman. He had a good sense of what worked and didn't work; I feel like I have inherited this skill. I am also continually evolving my look and style while still consistently having a recognisable brand. My business is called Magic Moments (by Charlotte Maddison) Magic Moments was my grandad's favourite song, so in honour of him, my business is named after him.
Who is your inspiration in life Charlotte? How do you keep inspired?
I am inspired by my clients; I love to see their emotional reaction to their images. I steer clear of following other photographers work because the market is heavily saturated and keeping original is difficult.
We all make mistakes Charlotte; we wish we could take back. Please tell us about time being a Photographer; you wish you’d handled a situation differently with a colleague.
When I first started out my career rocketed, and I was fully booked, for a time I thought I was amazing and it went a bit to my head. After a few years of hard graft, I realise we are only as good as our last session. I wish perhaps I had been more humble in earlier years.
Charlotte, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Photographer, how do you go about prioritising your clients’ needs?
Clients hire me to capture memories; if its an event I only have one chance to get it right so its a fine line between natural posing and setting up a pose right and creating interaction between families to get 'that' magic capture.
Please tell us Charlotte, about a time you had to be very strategic in order to meet all your top priorities as a Photographer?
Photography is an expensive industry to work in, equipment needs replacing and studio's need to be professional and welcoming. I ploughed much investment into my business in the first two years so I could reap the benefits in years to come. One of these investments was training with professional Guild judge Claire Elliott, who gave me the technical advice I was missing to take my work to the next level.
Charlotte, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Clients always come to me asking how many 'images' they will receive because another photographer may offer 1000 wedding images. I am an artist, I create and capture moments, but they can lose impact if there is much repetition. It is my job to educate clients that quality over quantity is more important.
Charlotte, please tell us about your proudest professional accomplishment as a Photographer. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
My proudest moment for me was able to build my studio. Creating a beautiful, light and airy space where I can work without the hassle of rent and travel. My studio is next to my house, surrounded by gorgeous farmland and it means I don't have to leave my four children for long periods.
Charlotte, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
All my work is creative. Even though I have a recognised brand which involves a consistently shooting method and post-production method I am creative through creating connections between my clients to capture real moments.
What advice would you give to the people who want to be successful as a Photographer?
Don't become focused on the competition and value yourself.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
I love to collaborate with stylists, makeup artists, models to create stunning portraits.