"I prioritise according to the timelines set and needs of my clients & their timelines. I execute from there."
Name: Brenna Dixon
Location: Montreal, Canada
Profession: Creative Director
Email Address: firstname.lastname@example.org
About: Brenna launched her career in Milan, after completing a Fashion Marketing Masters. 11 years later, she’s created unique and progressive visual stories for brands ranging from advertorials to ad campaigns. Her ability to conceptualise and deliver powerful images is her forte, while writing is the cherry on her creative cake.
Tell us something about yourself. What you do, passion and aspiration in life?: I am a passionate and driven storyteller. My preferred aesthetic revolves around the fashion industry. However, I draw my inspiration from all walks of life. My approach is extremely "emotion centric" as I believe in creating visually stimulating as well as emotionally resonating ad campaigns and content for brands.
Who is your inspiration in life? How do you keep inspired?: I am very easily inspired. My imagination is always soaring, and my curiosity is always on high alert. I am intrigued easily as there is so much to be inspired by on a daily basis it is impossible to choose something in particular.
What is your aspiration in life?: My aspiration is to run a successful boutique agency where we curate brand image from emerging brands to damage control. I would like to create an entire world surrounding the agency to showcase talent, creativity throughout a plethora of categories.
What is the most challenging part of your profession?: The most challenging part of my profession in Canada I have found is getting brands to understand the importance of REAL marketing. I am not speaking about pumping out numbers, posting a picture of a pocket…I am speaking about setting goals, having a vision, looking at the bigger picture and creating meaningful resonating stories that are relatable to the brand & to the consumer. I am speaking about establishing brand DNA, staying true to what makes the brand unique and communicating with transparency. Evolving brands positively to honour brand essence, to keep them relevant and top of mind. This (small part) of my philosophy is truly engrained in me, and therefore in my work.
We all make mistakes we wish we could take back. Tell me about a time you wish you’d handled a situation differently with a colleague.: I can't recall a particular moment with a colleague per say but, there are so many times that you have to be patient. It sounds so simple and boring, but patience is really so important. Also, a work life balance is key- you can't be dwelling on issues, problems, something someone said at work when you go home and harbouring it, hashing it over. Not having patience, and dwelling on things after the fact are definitely two of my biggest mistakes that I wish I had handled differently.
When you’re working with a large number of customers, it’s tricky to deliver excellent service to them all. How do you go about prioritising your customers’ needs?: Being organised at work is fundamental. I think you really have to have a clear timeline of what you are doing, always being courteous and professional with your clients creates a level of respect within the relationship. Organisation, professionalism and last but not least, transparency- when prioritising and organising myself I take on projects and set clear timelines. Things never work out as planned and I am always transparent about any roadblocks or difficulties that arise. I prioritise according to the timelines set and needs of my clients & their timelines. I execute from there.
Tell me about a time you had to be very strategic to meet all your top priorities.: I always have to be strategic in everything I do. There is a famous quote "creativity without strategy is art. Creativity with strategy is advertising" -- I try to find a middle way between the two and strategic according to what my clients needs and goals are. I work with every brand so closely to establish everything they require, strategize then start executing.
Give me an example of a time when you were able to successfully persuade someone to see things your way at work.: Everyone and every brand are different. I don't think I have had to persuade anyone to see my point of view. I believe so very deeply in my philosophy and way of doing things, and I think that my passion is contagious. My clients are my clients because they respect my vision and my way of doing my work. Other clients prefer diverse services that they believe will compliment their existing model. I don't believe in selling anyone my point of view; I'm not a good saleswoman.
Tell me about your proudest professional accomplishment.: Every time I conclude a campaign or project, it is a professional accomplishment. Every brand I work with from start to finish is always an adventure. I am always learning and pushing myself to evolve and when you dive deep into brand's DNA and constantly work to obtain your results, when you see the finished product you can't help but be proud and get excited all the time!
How old do you have to be before it can be said you died of old age?: Old age is a state of mind. I think
Do glow-in-the-dark objects stop glowing when somebody turns the lights on?: Yes, they still glow. The glow is weak I think because they absorb the light and then emit it when its dark when the charged electrons start to decay--giving off the glow (don't quote me on the scientific lingo).
If parents say, “Never take candy from strangers” then why do we celebrate Halloween?: To take candy from strangers. Being bad is fun.
If one man says, “it was an uphill battle,” and another says, “it went downhill from there,” how could they both be having troubles?: I think they both have a thing with hills.
Photo Credits: Art Director: BRENNA DIXON @brennnad
Photographer: RICHARD BERNARDIN @richardbernardin
Stylist: ZEINA ESMAIL @zeinaesmail
HM: Genevieve Lenneville @genevievelenneville
MODEL: Bregje Heinen @bregjeheien
COORDINATOR: Florence Macedo @florencemacedo