I have been a natural creative my whole life. Dancing and theatre have been a part of my life since I was three years old. I also toured Europe with a choir and have been modelling off and on since I was a child as well.
I find my happy place doing anything creative. My current career is based on branding, marketing, sales and creative/project management. I also a freelance model for yoga, fitness, dance, fashion/editorial, commercial, boudoir and glamour images.
My hobbies include dance, gym, kayaking, swimming, hiking, travelling and reading. I am always thirsty for knowledge and learning. Yoga Philosophy is also a significant part of my life as I find meditation and dance as a solution to stress.
My college degree is in International Business. However, I chose this degree with the idea of using the tools to be a freelance individual to offer services of visual design, creative movement, project management and creative direction. These are fueled by my lifelong passion for the arts and commitment to bringing forth the best outcome for such innovative projects.
Recent projects of mine have been a website redesign where I manage the project both on a creative and administrative level with a team of marketers and web developers. I also rebranded Ayurveda health supplements from 10+-year-old packaging to new labels and overall look to the brand. I was also a creative lead and project manager for this working with graphic designers and photographers. Once that rebrand was done I organised a plan for a style guide for a line of books for publishers that have published over 60+ books with no creative consolidation in the past. This took organising books by content into groups and then redesigning the covers to all match, but also clearly show their categorisation.
Modelling projects that have been recent are boudoir, dance and yoga. Just did an editorial shoot for a collective based out of LA. Upcoming modelling jobs this next month include a swim shoot in Memphis, a fashion (Irving Penn theme) in Massachusetts and a commercial/retouched shoot in NYC.
The arts are my life and sharing the creativity of others, and myself is a blessing to be able to do. I volunteer locally for art programs and music festivals to be a part of sharing the beauty with the community. I am an advocate for creatives and a supporter of all soulful art.
Our readers would love to get to know you more Aurora. Tell us about yourself, what is unique about you, your brand or the services you offer?
One thing that many people don't know is that I am a single parent. I have two older children that I have been supporting on my own for a few years now. We have experienced some traumatising situations and have risen above.
In our household meditation and dancing is universal. This is a stress reliever and provides healing through art and breath. I believe my creative background has given me determination and strength to overcome pain and hatred and not allow it to consume my children or me.
My brand is AuroraRising11. Aurora means Dawn. Rising is a word I use to showcase that no matter what comes at you in life the ability to 'rise above' is there. The 11 is symbolic of numerology. It is the number of intuition and a dynamic source to channel when reaching a goal. AuroraRising11 means to me that I will use my intuition, strength and ability to rise to achieve my goals and overcome the obstacles along the way. It also says to me that I have the knowledge and drive to bring this out in others through my art.
Aurora, what are your passion and aspiration in life? How did you start as a Model?
I started as a model when I was a child. I began with dance at three years old, added theatre and music shortly after. At a certain age, I was approached by a model scout and did some commercials and child modelling. As a teenager, I found yoga and went to college. Completed my degree with two young children and received Honors. Once I had established a career in being a creative director and project manager, I slowly started adding dance and modelling back into my life. Over the last couple of years, I have done yoga modelling, print and live videos, and some commercial photography. The last few months my brand has grown and have received more opportunities than I can count. Including boudoir, sensual, editorial/fashion as well as bikini modelling. Excited isn't even a passionate enough word to describe the joy I feel being back into modelling as I am now and creating unique art to share with the world. Being vulnerable and putting yourself out there is a difficult thing to do, took me a while to get back into the business but now that I am my excitement and drive is both exhilarating and fulfilling.
Who is your inspiration in life Aurora? How do you stay inspired as Model?
I stay inspired as a model by simply not relying on a paycheck. I don't model only for money. I model to create something new. I am inspired by others doing the same. I am inspired by the beauty in the world that is at every turn, comes in all shapes and sizes and doesn't always fit in a perfect little box. Inspiration comes quickly to me as I have such a drive to do something 'different' - I am Aquarius after all :) I see beauty in everything, even the dark. As I feel the light shines so bright because of the night. Without embracing the darkness, our view is dimmed. This beauty can be found in humans, animals, nature and even ruin.
We all make mistakes Aurora; we wish we could take back. What was the error you made in the past that you want to you can bring back?
That's easy, and I wish I didn't take such a long break from dance. I went through a chapter of my life that was full of stress and heartache. If I had had dance more woven into my life at that time, I believe I would have had more stress relief. That would have translated into a lighter heart. However, this is a mistake that will never happen again - I went through what I did for growth. I am grateful for that.
Aurora, How do you describe yourself regarding working with clients?
I am a very energetic individual. Clients always comment on my energy and the contagiousness of it. I am also patient and a good student. I listen and follow directions well. I have been in sales for over ten years, so customer service is ingrained in my heavily. I feel when you hear closely to a client you are more able to give them what they're looking for. Listen and ask questions is my motto. Find the source of their inspiration and let it soak into my soul so I can give them a product they are proud of.
Please tell us Aurora, how do you prioritise work, social life, friends, and family?
This is a never-ending learning cycle. I am a very organised person with a busy schedule. I make friends everywhere I go, so that's a plus to being active. From the gym, dance class, work. I am a relate-able person who is friendly and compassionate. Therefore as I keep a busy schedule, I can also have a social life along with my work and play environments. Family and self-care is the number one priority as with those intact and functioning everything else fall into place.
Aurora, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Being creative can be difficult when working with someone, or a group of someones, who aren't as specialised in creativity. I work with a lot of the typical 'businessmen', so when it comes to 'persuading' an idea, it helps to learn their language. Being able to translate a complicated creative concept into something simple and clear isn't always easy. However, giving analytical backup information about your vision is the key.
Example, when doing a rebrand of a product that has had the same label for over ten years requires a very drastic change. This change domino's into other avenues of the business. It's not just a label; it's a new style guide, new marketing materials, a new identity. So providing research that supports the creative direction has proven to help me be 'persuasive' about my vision.
Aurora please tell us about your proudest professional accomplishment as a Model.
I recently worked with a collective. They were very vague as to their expectations but requested I provide them with two concepts. I submitted 3. All very different styles, stories and visions. I created digital mood boards to send to the photographer, so she was able to come into the shoot knowing exactly the colour palette, mood and flavour of the look I was going for creatively.
I am proud to say we executed wonderfully and got her two favourite concepts shot in just over an hour. This resulted in 12 images that are all beautiful and display the ideas correctly.
Aurora, please give us an example of a time you were able to be creative with your work. What was exciting or challenging about it?
One of my favourite photo shoots was over 8 hours long. The photographer knew we loved the location (old empty church) and knew we wanted a couple of different concepts.
By the end of the 8+ hours, we had over 1500 images, 125 edited, and approx. 6 different concepts. We utilised the surroundings in ways we never imaged before being on site that day. We respected the fine arts while also really going outside the box with some boudoir and even beautiful implied images.
Boudoir/sensual was new for me. That experience allowed me to be myself, create and was as vulnerable as I could have possibly been. It was difficult to go into the shoot only having a vague idea of what to expect, as well as it was difficult jumping and dancing and posing for that length of time. However, it was exciting to be able to open up entirely and try new things.
What advice would you give to the people who want to be successful as a Model?*
Information that was given to me is one that I would repeat to anyone who wants to get involved in the business. Be confident, be yourself and don't do anything 'only for the money'. Respect yourself and your art. Knowing your goals before going into this industry is also a very crucial piece of advice. Crisp, clear goals will always keep a model grounded and focused.
Bob Sanchuk Photography
Form Guild Association