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I am a daughter of a music artist, so my thought process is full of metaphors and imagery. My daily routine turns into an entire poem, that I draw inspiration from whether it's for writing, fashion directing, or styling.
Ashira, what are your passion and aspiration in life? How did you start as a Fashion Stylist?
I started as an 18-year-old stylist for BCBG Max Azria, I was the youngest and the TOP stylist at the location, and I received a letter of recognition from Lubov Azria, the creative director of BCBG for my talent. During that period my confidence grew, that is when I knew fashion styling was my calling. My passion is to reflect life onto creations, whether it stems from day to day interactions, music, or current events; I like to capture the essence of life onto the medium I use. The mediums I usually use are models or writing. I'm also passionate about expressing my feelings, and that expression translates into styling and writing as well. Honestly? I aspire to achieve peace mentally. When I create a style its like creative vomit for me, I feel lighter- I feel better. Creating is a basic need for me up there with eating, drinking, and sleeping. I was raised in a creative household.
Who is your inspiration in life Ashira? How do you keep inspired?
The universe's occupants inspire me. I'm inspired as soon as I wake up, my mind turns everything into a metaphor, or it sparks into an entire concept. I'm constantly in my mind, and that comes from being raised by a creative. I was taught lessons in a poetic way, full of metaphors and imagery and I also was encouraged to express myself through art. It gets sometimes draining the issue is how to give away, that inspirations how to put them into effect, so they aren't just sitting on my mind pestering me like mosquitos on the beach.
We all make mistakes Ashira; we wish we could take back. Please tell us about time being a Fashion Stylist; you wish you’d handled a situation differently with a colleague.
I remember always being passive when it came to assisting with celebrity stylists, so I was not able to showcase my skills. Now I make sure that every project I work on, I tell the team my exact vision, where it stems from, the details, why the details matter etc. By asserting myself, my team will now be more confident in my vision.
Ashira, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Stylist, how do you go about prioritising your clients’ needs?
I prioritise my client's needs by staying organised and asking the right questions. Every client usually has a vision or theme that they want to capture I take note of that in my journal, and I also use a calendar.
Please tell us Ashira, about a time you had to be very strategic in order to meet all your top priorities as a Fashion Stylist?
Networking with local designers for pulls in order to execute the first shoot.
Ashira, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
Before executing a concept, I send my team a vision board, that include pictures of where the wardrobe inspiration stems from, and details. The more detailed I am with my vision, the more I am able to instil confidence in my team.
Ashira, please tell us about your proudest professional accomplishment as a Fashion Stylist. There might be many, but there is always this proudest moment that you want to share with everyone. What is it and why?
My proudest moment was the first shoot I executed with my model and pulls at a studio, in downtown LA. I distinctly remember how great the coffee was that day, my head was extremely clear, it was a natural euphoric high, seeing every fold and detail full into place.
Ashira, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
This shoot that may be featured was inspired by Malia Obama smoking weed and the humanity that each of us has as individuals that are forgotten. The exciting part of this piece of work was formulating the vision itself I was sitting in my shower listening to Outkast Crumblin Erb, and it just hit me, and it hit me like vomit hitting the back of your throat I had to get the vision down before it left me instantly. The most difficult part was the execution I was nervous that the shoot would come off as corny I wanted the mood to be captured perfectly.
What advice would you give to the people who want to be successful as a Fashion Stylist?
Stay off social media and in your head, listen to all kinds of music, and treat time and money as a tool.
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
I am always open for collaborations, trade for a trade, right now I'm looking to do more visuals so videographers that are open to avant-garde out of the box wild concepts I'm your lady.