Bosnia and Herzegovina
State / Region
I am a holder of a Master’s degree in Graphic Design from the Academy of Fine Arts in Sarajevo, Bosnia and Herzegovina. My education has been coupled with over 11 years of design experience with diverse national and international organizations. These positions required a high level of competence and professionalism, innovation and creativity, and excellent planning, organizational, interpersonal and management skills.
As a Creative Director with AL Studio and Latvia, and an Art Director with ECOU, I was responsible for every aspect of design and art direction, starting from concept to final design, in the development of flagship and high-end publications, project materials and stationery. As a Co-Founder and Creative Director of exclusive Wish Sofa furniture brand, and the Owner and Creative Director of unique MOA bag geek fashion brand, I have been responsible for all stages of the development and implementation process, starting from conceptualization, design and art direction, print process, branding, photography and marketing.
I have been recognized for my work, and have received numerous national and international awards for innovation and creativity, including the Innovation Award as a finalist at the 2013 HOSThinking Competition in Milan, Italy, an Honorable Mention as a New Face of UNESCO’s Dream Center for my ‘Cloud’ logo design in 2009 to name but a few.
For me, a design is not a job, it’s a lifestyle that I live to the fullest. Paying attention to every detail and passion for photography drives me to push myself as a professional every single day, regardless of the obstacles and challenges that get in my way.
Would you like to complete our full Editorial interview or skip straight to uploading your photos? (12 more interview questions).
Our readers would love to get to know you more Anna. Tell us about yourself, what is unique about you?
Just love my life and work.
Anna, what are your passion and aspiration in life? How did you start as a Photographer?
It is inside of me, all my life. I am just medium of inspiration.
Who is your inspiration in life Anna? How do you keep inspired?
My father is probably my biggest inspiration. But love is an inspiration for every day.
We all make mistakes Anna, we wish we could take back. Please tell us about a time being a Photographer, you wish you’d handled a situation differently with a colleague.
Yes, there is always situation we could take back, but life is a one-way road, so I prefer to look ahead.
Anna, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Photographer, how do you go about prioritizing your clients’ needs?
I am always giving the best of me!
Please tell us, Anna, about a time you had to be very strategic in order to meet all your top priorities as a Photographer?
I have not yet fulfilled all my plans and priorities, but I know I will.
Anna, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
I let my work speak for me.
Anna, please tell us about your proudest professional accomplishment as a Photographer. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
It may sound strange, but I'm never completely satisfied with my work. I always think it might be better. And with every new project, I prove it.
Anna, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
Each photo sorting and design gives me the opportunity to be creative in some new way. It's fun and stimulating, but it's also a bit of a fear, whether the client will love my idea.
What advice would you give to the people who want to be successful as a Photographer?
Just be yourself!
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
Now for the best part Anna! Please upload 5-10 photos so we can get to see your work.
Photographer: Ana Lukenda @annalukenda