Amy Auset Rohn

Amy Auset Rohn

United States
State / Region

Amy, please tell us your talent/work rate per hour?

I am a true light chaser and love integrating the light inside of who I'm photographing with the light outside. I have always loved beautiful images and while I was often frustrated with my ability to draw, finding photography was the perfect solution to creating a visual art that I was proud of. I love working with a variety of individuals and locations. I've presented workshops on photography at the Hoosier horse fair and had my work featured in Trailblazer magazine. My images have been selected for juried exhibits in Central Indiana and online on product promotional sites. My style is unique and has a feel to it that touches people. Whether it's outdoors on location or in a studio setting, I am in heaven because there is light to play with and beauty to chase.

Our readers would love to get to know you more Amy. Tell us about yourself, what is unique about you?

I see things in a way that goes deeper than appearances and bring out that light in my images. I love creating visually stimulating images that draw the viewer in and make them feel... Something. Magic. I love to make people laugh and feel comfortable with me during their photo shoot. I also play the harp and compose music to accompany their image slideshow which adds a unique layer to their viewing experience.

Amy, what are your passion and aspiration in life? How did you start as a Photographer?

My passions in life are horses, nature, and creating space to feel joy. I would say my love of horses and the beauty they possess intrinsically put me on my path as a photographer. I started taking pictures of our girls showing their horses at the local fair. I had developed my eye before I mastered using the camera to its potential. I took some basic courses in photography and loved all of the creative options. I had taken a lot of horse images and nature before I started photographing senior pictures for friends who loved my work. It has continued to blossom from there 

Who is your inspiration in life Amy? How do you keep inspired?

It is difficult to pinpoint a specific person who inspires me because there is more than one. My photographer friends inspire me by their work and view of the world and how they capture it. Historically, I love the work of Ansel Adams. I've never stood before an image and cried until I stood in front of his. I stay inspired by browsing through magazines watching movies... scenes, costumes, lighting, taking walks and getting myself out there travelling to new places and meeting new people

We all make mistakes Amy; we wish we could take back. Please tell us about time being a Photographer; you wish you’d handled a situation differently with a colleague.

I feel very lucky in that I have only had a couple of bad experiences. While I felt they had it in their mind that they were going to be unhappy no matter what, I would have loved to find a way to work it out. I think having more detailed and in-depth conversations beforehand would have alleviated many of those issues

Amy, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Photographer, how do you go about prioritizing your clients’ needs?

I live by my calendar! Without my daily planner, it would be a challenge to keep track of my workflow and things that need to be prioritized. It also helps me stay focused on communicating with my clients, marketing strategies, creative time, and productive time editing and delivering images 

Please tell us, Amy, about a time you had to be very strategic to meet all your top priorities as a Photographer?

I shot an event in Chicago one weekend that was non-stop 16 to 18 hour days for four days. I had my workflow organized before I arrived and while photographing the presenters and other candid shots I took into account all the details at the moment to make the most of my shutter time... posing, background noise, making the room look more full of attendees than were there, lighting, etc. It was a busy but energizing weekend full of early mornings and late nights transferring files and preparing for the next day

Amy, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.

I've been working on doing more conceptual images and have talked clients into things like wearing a tinfoil bra and barbed wire, screaming on a statue platform in downtown Indianapolis, putting flowers in their mouths, and looking like a tree. I even have an upcoming burnt toast and toaster image soon! I know the woman who I asked to put flowers in her mouth thinking that I was crazy until she saw the finished image. She said it was one of her favourites! I was happy that she trusted me and my vision

Amy, please tell us about your proudest professional accomplishment as a Photographer. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?

Some of my conceptual work has been done with women who are healing from sexual abuse, breast cancer, and depression. My goal was to Showcase their journey and show it in a unique and healing way. When these women viewed their Gallery (with personalized harp music composed and played by me) and had tears streaming down their faces. That lets me know that they felt seen and that their experience is only a part of their story without it being the only story. Those moments let me know I am creating something special and meaningful

Amy, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?

I was asked to be a part of a local women's circle event and photograph each of the women embodying words and feelings that they wanted to feel. By the time we got started the sun had dipped below the point of perfection, and the light was waning quickly. I photographed 14 women and spent a maximum of 10 minutes with each one, some who had not even washed their hair or applied makeup before attending the circle. The combination of tapping into each soul’s expression, finding the light, getting my camera settings adjusted throughout the evening and getting it done before it was too dark was both challenging and exhilarating.

What advice would you give to the people who want to be successful as a Photographer?

Always have your camera, get to know it well, talk to people, network, do some trade work, shoot outside your comfort zone, shoot things that are not your favourite genre, do creative projects. Sometimes it is your creative work that catches a potential client’s eye and leads to successful business ventures.

Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?

Yes! I would love to collaborate with creatives, entrepreneurs in the fashion industry or products, and do editorials. My dream would be to shoot on location for magazine spreads

Now for the best part Amy! Please upload 5-10 photos so we can get to see your work.
Photo Credits:
Photographer: Amy Auset Rohn @amyausetrohn