Alex Lev

Alex Lev

Alex Lev
revitale@bigpond.net.au
https://www.instagram.com/fair
http://fairyflossbyronbay.com
Country
Australia
State / Region
nsw
Fashion Label


Alex, please tell us your talent/work rate per hour?
Self-employed, boutique and clothing label

Brief Overview of the Owners 

Both Revital and Alex Lev are artists and designers who had a dream to develop their passions into a place where likeminded, conscious and creative people could meet and purchase unique clothes. Revital Lev holds a Bachelor of Arts majoring in Fashion Design from the top fashion academy in Israel. After moving to Australia and working for fashion companies, Revital experienced frustration with the mass production of fashion. She has since decided to focus her energy on unique clothing that will last beyond current trends. Revital and Alex have two daughters aged 9 and 12 and live locally in the Byron Bay region. 


Would you like to complete our full Editorial interview or skip straight to uploading your photos? (12 more interview questions).
Yes

Our readers would love to get to know you more Alex. Tell us about yourself, what is unique about you?

we are the oldest and unique neo-tribal label/boutique in Australia

Alex, what are your passion and aspiration in life? How did you start as a Fashion Label?

Revital my partner who is our main designer and has an amazing eye for details is very passionate about self-expression and unique looks, we started as a much more naive,fairy-like label and evolved into what we do these days

Who is your inspiration in life Alex? How do you keep inspired?

we are broadly inspired by the life and radical self-expression scenes like Burning man and outdoor festivals around the globe

We all make mistakes Alex; we wish we could take back. Please tell us about time being a Fashion Label, you wish you’d handled a situation differently with a colleague.
We strive to be real and work ethically with all parts involved, so happy to say that in all or 19 years of existence we had no major dramas or clashes with any one.

Alex , when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Fashion Label, how do you go about prioritizing your clients’ needs?

we are firstly a Label boutique, hence the customer service is much more personal and attentive, with our wholesale customers we deliver first in first served service with a great network support

Please tell us, Alex, about a time you had to be very strategic to meet all your top priorities as a Fashion Label?

being a small label boutique , designing and then manufacturing the right amounts of stock every season is the tricky part, so we need to be very much on the ball with quantity's and styles new and old.

Alex, please give us an example of a time when you were able to successfully persuade someone to see things your way at work.
Negotiating the lease terms and rents is always a challenge, as every thing becomes more chain store oriented and driven by big players/labels.

Alex, please tell us about your proudest professional accomplishment as a Fashion Label. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
As we have grown organically in the Byron bay alternative scene, it is always nice to see people around the country rocking our threads on and off the dance floor.or having the local news paper do an article about us, being the oldest and unique boutique left in Byron.Or being chosen by our customers as best service provider boutique.

Alex, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
We are always creative in our work, the real magic happens when we transfer successfully what ever inspiration we had for the new collection into a stylish and wearable form.

What advice would you give to the people who want to be successful as a Fashion Label?

open your eyes, educate yourself find good team members, understand your clientele.

Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state below what type of collaboration you are looking for?
We are always open for creative collabs , with other designers or muses that wish to co-promote each other.


Photo Credits:
Donatella Parisini ,info@donatella.com.au

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