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Photography is something I haven't ever been trained in, I picked it up very quickly and love every aspect of it, from working with new people, shooting in different locations or even the post-shoot editing.
Adam, what are your passion and aspiration in life? How did you start as a Photographer?
I work full time within the Police and feel that Honesty and Integrity are so important in life, so many 'Photographers' out there give the rest a bad name with how they act and treat models. I am keen to promote to models, the importance of checking out your photographer before a shoot and never putting themselves in danger.I first got into photography through watching Superbike races and taking shots of the Bikes and also the Promotional Girls there. From a shot I took of Amy Kirkham (Formerly Green) I saw a link to a Model Studio Day at Gordon Millner's Studio, I thought I would give it a go and have never looked back.
Who is your inspiration in life Adam? How do you keep inspired?
My parents are my inspiration, they have always worked hard at whatever they have done, and I have always had the utmost respect for them. As I have grown older and experienced more in life, I have realised just how lucky I am to have them.
We all make mistakes Adam; we wish we could take back. Please tell us about time being a Photographer; you wish you’d handled a situation differently with a colleague.
I was at a group shoot, lots of models and lots of photographers everywhere - we booked slots with each model we wanted to shoot with but the whole day was chaos. At the last minute I got the opportunity to work with a lovely model, who I had wanted to work with for a while - but when it came to shooting, we were so unorganised. I felt I didn't do her justice with the images or the shoot - to this day I regret taking the shoot on; I should have waited until I could have planned something.
Adam, when you’re working with a large number of clients, it’s tricky to deliver excellent service to them all. As a Photographer, how do you go about prioritising your clients’ needs?
Customer service is my whole career background - I am a people person through and through. Working for the Police has given me the tools I need to prioritise situations. Every shoot and client is different and requires planning beforehand but also a lot of dynamic decision making on the day - sometimes it is impossible to make everyone happy, but as long as you remain professional and explain what is going on, people understand.
Please tell us, Adam, about a time you had to be very strategic to meet all your top priorities as a Photographer?
I often have to work in a strategic way, If I have a shoot with a model I always have a plan in my head for the best way to get the most out of each outfit and location we shoot at, some outfits working well in different areas then mixing it up with a totally different outfit and look. I want to make the most out of my time at that location with that model. I want to make sure the model gets the shots they are after, and I get plenty of myself to work with as well.
Adam, please give us an example of a time when you were able to persuade someone to see things your way at work successfully.
I can't say this has happened as a photographer as all my shoots with models have involved us working as a team having equal input and always changing things up.However, in the Police, I am dealing with the general public on a daily basis and persuading them to see things my way, i.e. to abide by the law. It is often not a case of shouting or telling people what to do, more like having a chat and treating them with the respect and courtesy you would like your mum to be treated with for example.
Adam, please tell us about your proudest professional accomplishment as a Photographer. There might be many, but there is always this proudest moment that you just want to share with everyone. What is it and why?
Even though I was published this year for the first time, which for any photographer is a fantastic achievement, this was not my proudest moment.I have worked with one specific model on numerous occasions, and we got on so well at shoots we are now really close friends. My proudest moment was receiving a reference from her, it was such a lovely thing and really important for me to show models out there that there is really some genuine photographer out there who don't do this full time."Adam Atkinson (a.k.a AA Photography) is not only patient, professional, hardworking and great with a camera but every time I have shot with him, he makes me feel safe, welcome and comfortable no matter what I'm doing. I have shot with Adam on multiple occasions and every occasion we have worked as a fantastic team and produced brilliant results. He understands a model's needs and wants and is open to trying new and innovative ideas if any are suggested. He understands boundaries and is fantastic with newbies, understanding the need to be instructed if so be it by models. As shy and quiet he can be until spoken and introduced to, those barriers quickly come down with the initial hello and conversation. Shoots are always in locations that have character, ease of access, and have that little something extra about them, making the photographs very individual. Whereas this I, not his full-time occupation, that does not show within any of his work with the flawless finishes, but without the need of photoshopping to the extremes. He makes time in his busy schedule and understands like many human beings if things crop up before shoots." "I got recommended Adam when I first started modelling in the UK and was told I had to shoot with him because he was great. To this day, I'm glad I had my first shoot with him, and will never regret it. Adam Atkinson is a photographer I will always shoot with, for fun and professionalism."
Adam, please give us an example of a time you were able to be creative with your work. What was exciting or difficult about it?
I always try to be creative with my work; photography is nothing without any element of creativity. You need to feel the picture - but you don't want it to just look like every other picture out there, it needs to have your creative stamp on it. If a model has been used for a specific type of work due to their look/image, I often see that as a challenge to buck the trend and try something completely different.
What advice would you give to the people who want to be successful as a Photographer?
Don't fork out loads of money on the best kit money can buy straight away, the camera doesn't make the photographer! Get a camera you are comfortable with using and gradually work up to better ones as and when you need to. I always have a camera on me - wherever I go, always be on the lookout for that great photo opportunity!
Are you looking for collaboration with fashion talents, brands and creatives? If yes, please state what type of collaboration you are looking for?
I would love to work with some fashion designers or brands, especially Urban/Street Style - I would love to get to a point where I can represent a brand and be on call for new lines!
Photographer: Adam Atkinson Photography @adamatkinsonphotographyModel: Indy @indymodelling